Charles Schwartz

So if we've changed our environment, we're having accountability partners and you're out there and you've got your buddy and you're surrounding yourself by people at a higher level.

What do you do when inevitably the motivation wears off?

Because motivation isn't real and it just doesn't work.

What are you doing before we get into the scientific back stuff, which is just magic with what you do?

What are the things that you lock in on mindset and getting past that motivation failure and getting past those first failure words?

I think it's everything.

And one of the things that's important about identities is understanding that you're not normally in a world that most people are in.

You deal with extremely high performers.

You deal with elite athletes on the highest level.

What are some of their non-negotiables?

Because people are like, okay, what's the magic secret?

I dealt with this when I was a kid.

The Jordans came out and I'm six feet tall, about 204.

thinking that I'm going to put on a pair of magic, you know, Michael Jordan shoes and I'm going to dunk.

It's not going to happen.

So please understand the audience who's listening to this, a pair of shoes is not going to make you Michael Jordan.

So when we go through these, these non-negotiables and these things that are working for these elite athletes, this is a very small part of the proven thing.

So let me get that disclaimer out there in advance.

But for this and what you're talking about, you know, what are some of the non-negotiables that these elite level individuals that you've worked with are doing?

I want to talk about failure a little bit here because it's vitally important.