Charles Schwartz

You're looking for very specific things in businesses and SaaS models.

What are the things that you're looking for when you're looking for a business and they come to you and they're like, hey, I used to make 30, I'm now worth one.

How do you know that that one that has now one 30th of the valuation, how do you know that it's actually going to be valuable and that you can monetize it?

So when you go in and if they're this lean and they've optimized this and they've done their job really, really well,

Why do you think they're not making the profits?

Why do you think they can't scale?

What is their issue that they run into?

If they've already built a system, then it's leading them to have the software that's operational.

Where are they failing?

And these are the main core common issues actually.

So, so walk me through, people come to you and they're like, okay, I don't even know how to do lead gen.

I don't even, I don't know how to do any of this.

Walk me through kind of like a step-by-step what they need to do.

Like, okay, your software is good, but your lead gen sucks.

Your marketing sucks.

Your value ladder sucks.

How do you walk them through?

Can you imagine a company?

We can either use an example or we'll just create one in our minds, you know, walk with you.

What do they need to do?