Charles Watson
speaker
858 appearances
2 recordings
1 series
first heard Jan 2021
last heard Jan 2021
Charles Watson’s voice in public audio — every appearance, attributed to the second.
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Appearances
We don't have a business without franchisees.
They are our customer.
That is who we service.
And they in turn service the end user or the guest.
And so focusing on that, the only thing that that upsets me is sometimes when any decision we'll make is thought of as not having taken into account the franchisee's perspective.
That's the only thing that bothers me because
We spend so much time focusing on, you know, Chick-fil-A, an incredible brand, right?
Every one of their conference rooms, they have a red chair.
The red chair, nobody ever sits in it.
It's meant to represent the operator.
Don't ever forget the operator, right?
And so that's where trust breaks down, is when a franchise, a franchisee may feel that a franchisor is not taking their profitability, their inventory levels, their marketing initiatives, blah, blah, blah, into consideration.
consideration and good franchisors really belabor and try so hard to be able to do that.
And we certainly stand at both seen plenty of instances where that goes completely sideways and we know that the results are not good.
So when I started Trouble Smoothie in 2010, we we absolutely utilized brokers, we utilized portals, but we kind of moved on from that in terms of we really wanted, and again, it's easy for me to say because I was kind of over this area, wanted to graduate to a point where we honestly could do it all ourselves and create that knowledge base to be able to manage that.
And as you know, the business you're in, CRM incredibly important, your marketing incredibly important, social, digital trade shows.
We create
all that in house, which at some point we stopped working with portals and brokers and and we've had good success with that.
So that for us was our journey with brokers.
And in terms of our growth, what I would tell you, and I'm I have no problem sharing, I'm usually pretty good about sharing numbers.
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