Charlie Houpert

This is people that are clicking the sales page and buying it.

Yeah.

So if you go there and you click products and there's a little dropdown, you click charisma university, you can crib our ad copy.

And don't quote me on those numbers.

I'll have to dive in.

I'm so not good at analytics, but I believe it's between two and 3% of people who hit that page wind up buying.

So the truth is right now we are focused very much on building up our funnel.

We want to have the autoresponder launching this program because most people that weren't there for the launch don't even know that it exists unless they've poked around on the website pretty thoroughly.

So we are not really driving any traffic to the site.

It's Reddit and SEO and other people share our stuff.

But down the line, we definitely want to do ads.

I'm so glad you said that.

You must have tested that, right?

It was us on the beach of Rio, which we thought was really cool.

We were living there at the time, which was our dream.

And we were in tank tops and Ben had long surfer hair.

And we asked people, we literally, we actually spoke to Tucker Max.

And the first thing he said is, you guys look like douchebags.

And for the rest of the call, I was tongue-tied, but he had a really good point, which is when people come in, it sounds like you're one of them.

You are into people who stand out, who call attention to themselves in really attractive, fun, interesting ways.