Charlotte MacDonald

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1,889 appearances 62 recordings 1 series first heard Sep 2010 last heard Apr 2025

Charlotte MacDonald’s voice in public audio — every appearance, attributed to the second.

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More or Less · Hit movies and killer birthdays (WS) · 29 Jun 2012 podcast

I decided the question I should really be asking is this. matched

How much money did Gone With The Wind really make? matched

And let's stick to its biggest market, the US, to give ourselves a fighting chance of arriving at a firm figure. matched

This is even better than a movie. matched

I'm gripped already. matched

Thanks. matched

I started by looking at old copies of Variety, which published annual tables showing what each studio made from each of its movies as far back as 1939. matched

when Gone With The Wind came out. matched

But the amounts listed in Variety seemed way lower than they should be. matched

If Gone With The Wind was really the colossal money spinner we all think it was, I needed help. matched

So, like any self-respecting movie heroine, I called for my trusty sidekick, Bruce Nash from the entertainment data website The Numbers, and we worked on the case together. matched

Which is why those variety numbers are so low. matched

They aren't box office takings, like the data we have for modern movies. matched

But a percentage of box office takings, the percentage the studio got back from the cinemas. matched

By 1980, everything had changed. matched

Now, Bruce thinks the figure quoted for Gone With The Wind was created in 1998 and assumes the studios only kept 40% of what was taken at the box office before 1980, when 45% would be a more likely figure. matched

But we need to convert that sum into today's prices. matched

If you do that, we reckon Gone With The Wind has made $1.9 billion in the United States since 1939. matched

And that figure beats all other contenders, including The Avengers. matched

In fact, it's about twice as much as Avatar, which is the highest-grossing film of all time if you don't adjust for inflation. matched

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