Chase Keaten

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363 appearances 1 recordings 1 series first heard Jul 2026 last heard 20 Jul

Chase Keaten’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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Insights Unlocked · How to build agentic AI your customers will actually trust · 20 Jul 2026 podcast

What are the jobs to be done?

And this is actually one place where I think...

UX and product and a lot more of the customer-centric folk are going to be way ahead of the game because there's a lot of metacognition and a lot of self-reflection built into the workflow as it is, right?

There's a lot of interrogation for bias and things like that.

So the nice part is a lot of your skill set that helps you be successful in elevating the voice of the customer for a product team, for a marketing team is going to be the exact same thing that can help you be successful in implementing AI into your everyday work.

I think it's important to try and get to a high level understanding.

I always kind of think of it as like bucketing your work.

Right.

So from like a very research centric point of view would be like you've got research intake and then you've got prioritization and then you start choosing methodology and then you develop a protocol or a script.

And like there are all these discrete steps that happen every time you execute research.

And there's a little bit of like a shifting process.

like Kanban board there about how many different things you can hold in your mind at one time.

But as you start decomposing that, the better you know yourself and your skill set,

you're gonna be in a really good shape to be like, okay, I might be very effective at assigning a methodology, but I really struggle when I'm writing protocol.

That's an excellent first step to take with AI when you're like, okay, I'm trying to learn this based on the context of this system.

Go ahead and generate a protocol for a contextual inquiry where I plan to spend about 45 minutes per participant.

What comes back to you will likely only be about 40% relevant to your task, but what it often will do is it can help you kind of get from inception where like, how do I start this?

If that's a weakness of yours to, okay, I've got something.

It may not be the most amazing thing that I've ever seen, but I can iterate on this, right?

I can work on this.

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