Chester Scott

speaker

356 appearances 4 recordings 1 series first heard Aug 2026 last heard 16 Aug

Chester Scott’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 4 in all, peaking in Aug 2026 with 4.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · How Bad Data Corrupts AI Bidding and CAC Performance · 12 Aug 2026 podcast

But actually there is a much bigger waste problem that we should all be paying attention to because that's no longer a marginal gain.

That's that's that you're getting the whole cake there.

Yeah.

I think there's a couple of realities, right?

I think you're absolutely right.

There's been a lot of talk in our industry about agentic traffic, agentic commerce.

And I think that sometimes what we have to be really conscious of is that we're in a bit of an echo chamber and that actually we maybe talk about these things before they become a real consumer reality.

And so I think that for me, what's been really interesting is that whilst there's been a lot of conversation about this type of thing happening and where the industry is moving to, and that has been real, I think over this past couple of months, we're really now starting to see that become a reality.

And I'll I'll I'll unpack that a little bit in a second, but up until this point, we're still seeing a relatively small amount of agent-led traffic that comes to customer sites based on what we're able to identify.

Do I think it's gonna remain

a small amount?

Absolutely not.

That's definitely going to grow, right?

Exponentially.

And so I think it's about how do we um be aware of that evolution that's happening, but equally not make any knee-jerk decisions and and kind of changes.

Um, because it's maybe not a hundred percent necessary right now.

But what has happened over this past couple of months that has been really interesting from my perspective is that we've seen the announcement of Alexa for shopping.

Alexa for shopping is the collapsing of Rufus, their on-site uh agentic capability into their Alexa offering.

And for me, that announcement was probably the first time where I thought, wow, we're probably really now gonna see um agentic shopping and traffic um at real scale.

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