Chris Josephs

Step zero, check.

Step zero, check.

Yeah. So the next step is once you have attention and affinity and authority, you then can start becoming like adding in creativity. If you think about New York Times, you think about like they don't have that creative angle, that vibe that go do cool content just for the sake of it. And people then build loyalty to your brand. That's the next stage of it.

Yeah. So the next step is once you have attention and affinity and authority, you then can start becoming like adding in creativity. If you think about New York Times, you think about like they don't have that creative angle, that vibe that go do cool content just for the sake of it. And people then build loyalty to your brand. That's the next stage of it.

Yeah. So the next step is once you have attention and affinity and authority, you then can start becoming like adding in creativity. If you think about New York Times, you think about like they don't have that creative angle, that vibe that go do cool content just for the sake of it. And people then build loyalty to your brand. That's the next stage of it.

So we were able to with the Pelosi tracker kind of build loyalty. Authority, affinity, attention, but there's no major loyalty. There's no one taking a step back and being like, damn, that company's cool. Liquid Death has that, though. Red Bull has that. Apple has that. Nike has that. Because they do cool stuff, and then they marry it back to their own page.

So we were able to with the Pelosi tracker kind of build loyalty. Authority, affinity, attention, but there's no major loyalty. There's no one taking a step back and being like, damn, that company's cool. Liquid Death has that, though. Red Bull has that. Apple has that. Nike has that. Because they do cool stuff, and then they marry it back to their own page.

So we were able to with the Pelosi tracker kind of build loyalty. Authority, affinity, attention, but there's no major loyalty. There's no one taking a step back and being like, damn, that company's cool. Liquid Death has that, though. Red Bull has that. Apple has that. Nike has that. Because they do cool stuff, and then they marry it back to their own page.

the UFC reached out like a perfect kind of two-way example going back to the original thing is like we wanted to sponsor with them because um it adds virality trust you know this and that but the two approaches is we could have just gone the approach of like we'll just sponsor with you guys you guys will build trust for our community and we'll tell the community that we sponsored the UFC everyone would be like oh that's cool you know cool they sponsored the UFC that's great they have a cool product

the UFC reached out like a perfect kind of two-way example going back to the original thing is like we wanted to sponsor with them because um it adds virality trust you know this and that but the two approaches is we could have just gone the approach of like we'll just sponsor with you guys you guys will build trust for our community and we'll tell the community that we sponsored the UFC everyone would be like oh that's cool you know cool they sponsored the UFC that's great they have a cool product

the UFC reached out like a perfect kind of two-way example going back to the original thing is like we wanted to sponsor with them because um it adds virality trust you know this and that but the two approaches is we could have just gone the approach of like we'll just sponsor with you guys you guys will build trust for our community and we'll tell the community that we sponsored the UFC everyone would be like oh that's cool you know cool they sponsored the UFC that's great they have a cool product

But when you do the loyalty stuff where you kind of get into the creative angle, this is the first time we've ever done this. It's do something so cool that people will take a double take and go tell their friend about. So when we did the UFC approach, when we were kind of doing the whole strategy around it, it's let's create that cool invest like a politician thing, put it on the noon agenda.

But when you do the loyalty stuff where you kind of get into the creative angle, this is the first time we've ever done this. It's do something so cool that people will take a double take and go tell their friend about. So when we did the UFC approach, when we were kind of doing the whole strategy around it, it's let's create that cool invest like a politician thing, put it on the noon agenda.

But when you do the loyalty stuff where you kind of get into the creative angle, this is the first time we've ever done this. It's do something so cool that people will take a double take and go tell their friend about. So when we did the UFC approach, when we were kind of doing the whole strategy around it, it's let's create that cool invest like a politician thing, put it on the noon agenda.

camera angle and see what happens. That may make us go viral. Let's take a fake Pelosi, send her to Red Rocks in Vegas, have Mike Malak, have the Nelk boys gamble with her because there's going to be content there. That's another viral piece.

camera angle and see what happens. That may make us go viral. Let's take a fake Pelosi, send her to Red Rocks in Vegas, have Mike Malak, have the Nelk boys gamble with her because there's going to be content there. That's another viral piece.

camera angle and see what happens. That may make us go viral. Let's take a fake Pelosi, send her to Red Rocks in Vegas, have Mike Malak, have the Nelk boys gamble with her because there's going to be content there. That's another viral piece.

Let's take a cyber truck and put Pelosi 2024, invest like a politician under and have a driver all around Vegas getting flipped off, giving away TV shirt, giving away

Let's take a cyber truck and put Pelosi 2024, invest like a politician under and have a driver all around Vegas getting flipped off, giving away TV shirt, giving away

Let's take a cyber truck and put Pelosi 2024, invest like a politician under and have a driver all around Vegas getting flipped off, giving away TV shirt, giving away