Chris Josephs

shirts that's another viral piece to it and when you kind of take a step back we've done two things with this whole thing one we've sponsored the ufc as a brand that's important that's creative that's smart but two we've maximized surface area for virality which helps offset the costs and creates content that we then can use on the pages that we've built to build the loyalty and to have people be like damn that company is cool i i like that company like

shirts that's another viral piece to it and when you kind of take a step back we've done two things with this whole thing one we've sponsored the ufc as a brand that's important that's creative that's smart but two we've maximized surface area for virality which helps offset the costs and creates content that we then can use on the pages that we've built to build the loyalty and to have people be like damn that company is cool i i like that company like

shirts that's another viral piece to it and when you kind of take a step back we've done two things with this whole thing one we've sponsored the ufc as a brand that's important that's creative that's smart but two we've maximized surface area for virality which helps offset the costs and creates content that we then can use on the pages that we've built to build the loyalty and to have people be like damn that company is cool i i like that company like

That was the goal of the UFC. It was not to drive downloads, not even really to build out brand awareness, but to put Autopilot on the map and differentiate us from our competitors to be like, that's a cool company that I like because they're swinging and they're doing fun stuff.

That was the goal of the UFC. It was not to drive downloads, not even really to build out brand awareness, but to put Autopilot on the map and differentiate us from our competitors to be like, that's a cool company that I like because they're swinging and they're doing fun stuff.

That was the goal of the UFC. It was not to drive downloads, not even really to build out brand awareness, but to put Autopilot on the map and differentiate us from our competitors to be like, that's a cool company that I like because they're swinging and they're doing fun stuff.

Yep. A hundred percent, 1000%. And we, we aren't able to do that as much anymore because of, um, we're a registered investment advisor. And once you're an RAA as on the autopilot side, you got to be careful with payments and things of that nature. But if I weren't a registered investment advisor, that's exactly what I would do.

Yep. A hundred percent, 1000%. And we, we aren't able to do that as much anymore because of, um, we're a registered investment advisor. And once you're an RAA as on the autopilot side, you got to be careful with payments and things of that nature. But if I weren't a registered investment advisor, that's exactly what I would do.

Yep. A hundred percent, 1000%. And we, we aren't able to do that as much anymore because of, um, we're a registered investment advisor. And once you're an RAA as on the autopilot side, you got to be careful with payments and things of that nature. But if I weren't a registered investment advisor, that's exactly what I would do.

There's, there's a great YouTube video by the yes theory guys talking about the, the fake Justin Bieber with the burrito. What they did was, um, They pretty much spoofed the entire world into thinking that Justin Bieber eats a burrito sideways.

There's, there's a great YouTube video by the yes theory guys talking about the, the fake Justin Bieber with the burrito. What they did was, um, They pretty much spoofed the entire world into thinking that Justin Bieber eats a burrito sideways.

There's, there's a great YouTube video by the yes theory guys talking about the, the fake Justin Bieber with the burrito. What they did was, um, They pretty much spoofed the entire world into thinking that Justin Bieber eats a burrito sideways.

But how they sparked it was they planted that piece of content on Reddit, and then they sort of kind of manipulated the algorithm to get that thing to go viral in the whole kind of world. It took it by storm.

But how they sparked it was they planted that piece of content on Reddit, and then they sort of kind of manipulated the algorithm to get that thing to go viral in the whole kind of world. It took it by storm.

But how they sparked it was they planted that piece of content on Reddit, and then they sort of kind of manipulated the algorithm to get that thing to go viral in the whole kind of world. It took it by storm.

With Autopilot, what we with the UFC stuff, honestly, a little bit of a failure on our end was we didn't do a good enough job planting these different pieces of content places to spark that original virality. We relied on our own social media channels, which worked. It did great for us.

With Autopilot, what we with the UFC stuff, honestly, a little bit of a failure on our end was we didn't do a good enough job planting these different pieces of content places to spark that original virality. We relied on our own social media channels, which worked. It did great for us.

With Autopilot, what we with the UFC stuff, honestly, a little bit of a failure on our end was we didn't do a good enough job planting these different pieces of content places to spark that original virality. We relied on our own social media channels, which worked. It did great for us.

But a learning on that was like there really is so much power in having someone else post about you and kind of having them be the validation for you that goes beyond just anything that comes from your own brand. Especially when people know you in the space because they know you got money. They know that you can pay and it just becomes a harder game to create organic virality around.

But a learning on that was like there really is so much power in having someone else post about you and kind of having them be the validation for you that goes beyond just anything that comes from your own brand. Especially when people know you in the space because they know you got money. They know that you can pay and it just becomes a harder game to create organic virality around.