Chris Josephs

But a learning on that was like there really is so much power in having someone else post about you and kind of having them be the validation for you that goes beyond just anything that comes from your own brand. Especially when people know you in the space because they know you got money. They know that you can pay and it just becomes a harder game to create organic virality around.

So a last part of the strategy that goes into the UFC thing is you build up all these cool viral ideas. You hope they go viral. But again, the idea of 5%, 10%, 15%, 20%, 30%. The last piece of it is how do you get free press? And free press is hard because you get pitched all the time. Fox News wants to write about you, but give them 10 grand. You know, it's expensive to do.

So a last part of the strategy that goes into the UFC thing is you build up all these cool viral ideas. You hope they go viral. But again, the idea of 5%, 10%, 15%, 20%, 30%. The last piece of it is how do you get free press? And free press is hard because you get pitched all the time. Fox News wants to write about you, but give them 10 grand. You know, it's expensive to do.

So a last part of the strategy that goes into the UFC thing is you build up all these cool viral ideas. You hope they go viral. But again, the idea of 5%, 10%, 15%, 20%, 30%. The last piece of it is how do you get free press? And free press is hard because you get pitched all the time. Fox News wants to write about you, but give them 10 grand. You know, it's expensive to do.

The way that we've kind of done it that's worked well is everything kind of marries back to this idea of the investigative journalism, becoming an authority, being a content creator that people take you seriously, and then providing high quality content. So the New York Post has already covered the UFC sending a fake Pelosi. Maybe we'll get more. Maybe we won't.

The way that we've kind of done it that's worked well is everything kind of marries back to this idea of the investigative journalism, becoming an authority, being a content creator that people take you seriously, and then providing high quality content. So the New York Post has already covered the UFC sending a fake Pelosi. Maybe we'll get more. Maybe we won't.

The way that we've kind of done it that's worked well is everything kind of marries back to this idea of the investigative journalism, becoming an authority, being a content creator that people take you seriously, and then providing high quality content. So the New York Post has already covered the UFC sending a fake Pelosi. Maybe we'll get more. Maybe we won't.

But the way that we got that organically was we have a great relationship with a lot of the reporters that cover these spaces. Because for the past three years, I've built out an email list of anyone that has ever written or talked about politician stock trading. And they're in a beehive. I send them an email anytime something is interesting that comes out. You know, hey, Pelosi made this trade.

But the way that we got that organically was we have a great relationship with a lot of the reporters that cover these spaces. Because for the past three years, I've built out an email list of anyone that has ever written or talked about politician stock trading. And they're in a beehive. I send them an email anytime something is interesting that comes out. You know, hey, Pelosi made this trade.

But the way that we got that organically was we have a great relationship with a lot of the reporters that cover these spaces. Because for the past three years, I've built out an email list of anyone that has ever written or talked about politician stock trading. And they're in a beehive. I send them an email anytime something is interesting that comes out. You know, hey, Pelosi made this trade.

Here's all the information. If you want to write a story about it, go for it. Hey, this politician did this. Here's all the information. If you want to write a story, go for it. Hey, we sponsored the UFC. It kind of went viral. It was kind of dope. Here's all the information. If you want to write a story, go for it.

Here's all the information. If you want to write a story about it, go for it. Hey, this politician did this. Here's all the information. If you want to write a story, go for it. Hey, we sponsored the UFC. It kind of went viral. It was kind of dope. Here's all the information. If you want to write a story, go for it.

Here's all the information. If you want to write a story about it, go for it. Hey, this politician did this. Here's all the information. If you want to write a story, go for it. Hey, we sponsored the UFC. It kind of went viral. It was kind of dope. Here's all the information. If you want to write a story, go for it.

And that's, I think, like the importance part that people don't understand about being like, if you really want to be a good growth marketer, you got to have your hands everywhere. And I recommend to people build out a email list of reporters that cover your space and don't sell your product. Don't sell you. Just give them high quality content.

And that's, I think, like the importance part that people don't understand about being like, if you really want to be a good growth marketer, you got to have your hands everywhere. And I recommend to people build out a email list of reporters that cover your space and don't sell your product. Don't sell you. Just give them high quality content.

And that's, I think, like the importance part that people don't understand about being like, if you really want to be a good growth marketer, you got to have your hands everywhere. And I recommend to people build out a email list of reporters that cover your space and don't sell your product. Don't sell you. Just give them high quality content.

Make them feel like they're always in the know with their space, because when they do want to write about it or if they do, they turn to you because they see you as an authority. They start quoting you. They start featuring you. And that's the last part that we're going to try and make work with the UFC as well.

Make them feel like they're always in the know with their space, because when they do want to write about it or if they do, they turn to you because they see you as an authority. They start quoting you. They start featuring you. And that's the last part that we're going to try and make work with the UFC as well.

Make them feel like they're always in the know with their space, because when they do want to write about it or if they do, they turn to you because they see you as an authority. They start quoting you. They start featuring you. And that's the last part that we're going to try and make work with the UFC as well.

I mean, Twitter is a big thing. And also like the last, we're spoiled by this, but you know, this is just from years of hard work. It's, Once you have an account that is an authority, you can DM people and people answer. We've DMed with Vivek. We've DMed with Tulsi Gabbard. We invited Mark Cuban to the UFC fight. He was doing Shark Tank. We DM people all the time.