Chris Koerner

You were all in on this one thing.

But in the times when you were working on something, you're like, maybe I'll try this.

Maybe I'll try this.

And you beat yourself up.

You're like, focus, focus, focus.

Let's actually pay attention to those signals.

Why am I distracted from this thing?

So that's, I don't know if that's just me coping with my own ADHD or if that's actually a true principle.

But I try to lend some credence to those signals of distraction that I get on a regular basis.

Yeah, I have a Sunday shelf.

Which is just a digital board on my Monday board where when I have ideas that like captivate me at 11pm at night one night, instead of trying to act on them immediately, because I think I'm in some respects like you, I put it on the Sunday shelf.

And I wait and see.

Yeah.

I wait and see how much it pulls at me to come off the shelf.

And then sometimes it comes off the shelf.

I get a little bit of the way down.

I discover that actually there's something I didn't realize and then I quit.

But then there's this, you know, when you think about like the excitement arc of a new idea, you have the like initial surge of excitement.

Like this is the best thing ever.

I'm going to become a billionaire.