Chris Koerner

That wasn't like my passion in life.

However, it taught me a bunch of skills, which then in, when I quit that business and I spent some time in psychedelics, DJing, building software, web three, you name it.

I came out on the other side and could ask myself that echo guy question, which is of all the things that I have tried, what is the thing that I would do that really irrespective of money?

Now I had that luxury to do that.

And actually in 2020, the answer was this.

Like this was the answer.

This answer was, I literally moved to London from New York.

and found a place without viewing it properly that looked like this because I thought this would be a good podcast set, and moved into that place, called Jack, and then we started about five years ago doing this weekly.

And it's become a business off the back of it.

But I didn't have that luxury at the start.

If I tried that from day one, I wouldn't have had either skills to know how to scale an audience.

I wouldn't have had the flexibility to buy all these cameras, which was like 50 grand or whatever at the start.

And I do think some people sometimes get that inverted.

Yeah, and you're not distracted anymore, right?

You're not looking for the next DJ thing or like, you found it, you're here, right?

Now you're focused on scaling this.

Like people get so hung up on focus or lack thereof and they just beat themselves up over it.

But in my experience, like a lack of focus is a signal that there's something else out there, right?

That maybe we shouldn't be focusing on that thing because you've probably worked on things that had perfect product market fit and were just crushing and you weren't thinking about starting a DJing business at that point.

Right?