Chris Koerner

That is validation.

That's product market fit in my experience.

You don't have to have that to launch.

I don't want people to misunderstand.

But if you have that, like you have something very special and you need to go all in on that thing.

There was a book published several years ago called The Lean Startup, which talks about this idea of just like testing an MVP as quickly as you possibly can.

Can you explain that to the audience who probably have ideas, but in their head are thinking, right, I've got to quit my job.

I'm going to have to raise money.

I'm going to have to spend two to three years building something to figure out if this is a good idea or not.

What is the alternative approach that you adopt when you're trying to stress test an idea quickly?

Yeah.

So if I had to pick one tool, I mean, it's one that one in four humans use every day and it's Facebook, right?

You've got Facebook groups, you've got WhatsApp, Instagram, Facebook marketplace, Facebook pages, Facebook ads, right?

Let's just say there's six different meta products, Facebook products.

That's everything you need right there, right?

Why don't you give me an example of just a random business?

And I'll tell you or the audience how they could validate that with a Facebook product.

Okay.

I'm thinking of starting a creatine brand for women that makes creatine taste good.

Okay.