Chris Koerner

And if all three of those things overlap, then either they're a psychopath and they're just lying for no good reason, or you have something really special on your hands.

And so that's what we did with her cookie bar business.

And they loved it.

And you can do that with any business.

It doesn't have to be food.

And what does validation mean?

It's checking if the market gives a fuck about the thing you're making as fast as you can.

Yeah.

Yeah.

I like to kind of picture, you know, a boulder up a hill, right?

And most people in their businesses, even businesses that are working, there are two steps forward, one step back.

Two steps forward, one step back.

And that's okay.

Like, that's not a bad thing.

But in my experience, 5% of the time,

I'll have a business where the boulder is chasing me.

Like I'm trying to not die because this boulder is chasing me down a hill.

And that boulder in this case represents customers, demand, right?

Like I can't sleep because I'm fulfilling orders.

I'm answering emails like I'm not getting distracted by the next shiny object.