Chris Lee

the the main thing that is a big separator in the space is if they see someone that they gravitate to yeah so how how are you going to pitch rob in a light that is really going to make people love him but also want to get their electrical services does rob have kids rob has no kids okay well has a wife rob has a girlfriend okay i've been strongly encouraging him to get engaged there you go

Get engaged Rob.

The first thing that I would think of is that like sometimes when you speak about yourself.

Rob loves the Chicago Bears.

OK.

Stunning.

Sometimes when you when you speak about yourself it's a little hard to like I don't know like I have a hard time like like owning like I don't know who I am or personality traits or like.

I'll always just be like, oh, it's fine.

Like, I don't know.

But it's so much easier to hype somebody else up that I feel like if he filmed like a day in his life of like being an electrician or running an electrician company, but had like his girlfriend, soon to be wife, girlfriend, like be the person who voiced over, but she doesn't know anything about electrical could be really good for like couples.

Like people love watching like other people support each other that I could imagine like he films his day.

Here's my boyfriend, Rob.

Yeah.

And then I can imagine also like the text on the screen being something like my day as an electrician from my girlfriend who doesn't know anything about being an electrician.

And then she's like, damn, he's just like messing around with the wires.

I don't know.

And then she's like, but look, lights work now.

I mean, to be fair, you could totally storytell it like really well.

but I could imagine like her voiceover in it and then like it's just like Instead of Rob pitching himself to you about why you should be an electrician It's actually her being like I'm like she also comes from the perspective of like if you're looking for that 20% female homeowner She is the 20% female homeowner homeowner and then she's speaking from her perspective She's like, I don't know what electricians do but they make that magic happen the lights to go on my plugs work It's great.

So then her almost speaking into that like it's like I