Chris Lee

like you're almost like making a joke out of the fact that she doesn't know what electricians do all day, but they do stuff and they make good money.

So I don't know if that's the first thing that I would think of, but.

No, I love it.

I think such a unique, and that can apply to many more people besides Rob, right?

Like just, yeah, just such a unique perspective.

Like, frankly, it's not things that I think about, especially, you know, at 22 years old, your generation is just so much better at the social media.

like so much better like I like to flaunt that like hey I'm 42 and a half I know what I'm talking about but like I mean you guys were raised on it yeah like I mean I was raised on freaking dial up internet

when I was like 12 years old and like, you know, got, got my first smartphone when I was what, that 2007.

So I was, how old was I in two, 23, I was 20, I was 23 years old when I, when the iPhone first came out, but social media didn't exist for like another five years.

And like, even then, you know, and so, uh, yeah, it's such a unique, such a unique perspective of like storytelling.

What, what other advice would you, would you give around building that personal brand?

I would say it's so easy to look at other people and think they have it.

Look at other people's content that does well and then be like, cool, I'm just going to make content exactly like them.

But I think the most valuable thing that you can own is your personality.

And no matter how much you study someone else, you're never going to graduate being them.

So you should just study yourself.

If your content isn't working...

Figure out what wasn't working and what was working and then just like keep trying things like keep putting in those reps.

I still don't feel like I've put enough reps into social media to even feel like I fully understand a lot of it.

But I do feel like I understand a lot of myself and what audience I've built and what they want to see.