Chris Schembra

They're going to stick with you when times are bad and they're going to reward you paying a premium when times are good.

Just Google found in their promotion to emotion study that buyers with a strong emotional tie to your brand are five times more likely to consider purchasing, 12 times more likely to purchase, and 30 times more likely to pay a premium. So if you're Heather... And you either have the option of charging $10,000 for something you do or $2 million for something you do.

Just Google found in their promotion to emotion study that buyers with a strong emotional tie to your brand are five times more likely to consider purchasing, 12 times more likely to purchase, and 30 times more likely to pay a premium. So if you're Heather... And you either have the option of charging $10,000 for something you do or $2 million for something you do.

Just Google found in their promotion to emotion study that buyers with a strong emotional tie to your brand are five times more likely to consider purchasing, 12 times more likely to purchase, and 30 times more likely to pay a premium. So if you're Heather... And you either have the option of charging $10,000 for something you do or $2 million for something you do.

And all it takes is a true, deep, lasting, meaningful connection on an emotional level with the people you're trying to do business with. You choose. Google proved it.

And all it takes is a true, deep, lasting, meaningful connection on an emotional level with the people you're trying to do business with. You choose. Google proved it.

And all it takes is a true, deep, lasting, meaningful connection on an emotional level with the people you're trying to do business with. You choose. Google proved it.

You and I had this conversation about overcoming your villains, your amazing book that launched in the middle of a pandemic. I get it, what it's like to launch our first book in the middle, at the beginning of the pandemic, I should say. So going into 2020, God, we were on top of the world, right? At least inside our own mind. We were on top of the world. We had this new book.

You and I had this conversation about overcoming your villains, your amazing book that launched in the middle of a pandemic. I get it, what it's like to launch our first book in the middle, at the beginning of the pandemic, I should say. So going into 2020, God, we were on top of the world, right? At least inside our own mind. We were on top of the world. We had this new book.

You and I had this conversation about overcoming your villains, your amazing book that launched in the middle of a pandemic. I get it, what it's like to launch our first book in the middle, at the beginning of the pandemic, I should say. So going into 2020, God, we were on top of the world, right? At least inside our own mind. We were on top of the world. We had this new book.

It was going to launch in April. So I grabbed my book and I grabbed my dad and we sailed across to Europe to show Italy what she had inspired in me. And boy, that was amazing. It was late February. We're dining with Massimo Bottura at Osteria Francescana. We're buying all these great leather goods. We're having a good time.

It was going to launch in April. So I grabbed my book and I grabbed my dad and we sailed across to Europe to show Italy what she had inspired in me. And boy, that was amazing. It was late February. We're dining with Massimo Bottura at Osteria Francescana. We're buying all these great leather goods. We're having a good time.

It was going to launch in April. So I grabbed my book and I grabbed my dad and we sailed across to Europe to show Italy what she had inspired in me. And boy, that was amazing. It was late February. We're dining with Massimo Bottura at Osteria Francescana. We're buying all these great leather goods. We're having a good time.

And then my mom and my girlfriend call up and say, hey, there's this thing in Milan. It's called COVID. You should probably come home early. We ignore them. But we land home February 28th, and the government says, you should probably enter quarantine. I'm like, whatever. I'll do a two-week self-isolation quarantine. This is all going to blow over. Well, it never blew over.

And then my mom and my girlfriend call up and say, hey, there's this thing in Milan. It's called COVID. You should probably come home early. We ignore them. But we land home February 28th, and the government says, you should probably enter quarantine. I'm like, whatever. I'll do a two-week self-isolation quarantine. This is all going to blow over. Well, it never blew over.

And then my mom and my girlfriend call up and say, hey, there's this thing in Milan. It's called COVID. You should probably come home early. We ignore them. But we land home February 28th, and the government says, you should probably enter quarantine. I'm like, whatever. I'll do a two-week self-isolation quarantine. This is all going to blow over. Well, it never blew over.

So the whole world shuts down. Our book is due out April 7th, 2020, a book teaching people how to host their own 18-person dinners. That's kind of obsolete. It's called gratitude and pasta. It's literally the how-to guide to make 18 people cry around your dinner table. Kind of obsolete. So the whole book tour is canceled. All the corporate events are canceled. All our revenue is canceled.

So the whole world shuts down. Our book is due out April 7th, 2020, a book teaching people how to host their own 18-person dinners. That's kind of obsolete. It's called gratitude and pasta. It's literally the how-to guide to make 18 people cry around your dinner table. Kind of obsolete. So the whole book tour is canceled. All the corporate events are canceled. All our revenue is canceled.

So the whole world shuts down. Our book is due out April 7th, 2020, a book teaching people how to host their own 18-person dinners. That's kind of obsolete. It's called gratitude and pasta. It's literally the how-to guide to make 18 people cry around your dinner table. Kind of obsolete. So the whole book tour is canceled. All the corporate events are canceled. All our revenue is canceled.

I'm sitting alone doing the whole sourdough and garden, all the pandemic stuff that people got into. I'm doing it. I got nothing going on. And I take this kind of step back. in the empty city streets of New York, 30,000 of our neighbors dying. And I look around and I say, damn, I'm miserable. Right back to where I was seven year, or at that time, five years ago. And I got back from Italy again.