Chris Williamson

And then they bought his company, which was called... Yeah, IO.

And then there was this very cool, sexy video of him and Sam in a totally not fake bar somewhere having a conversation.

I think it'd be the AirPods.

Okay.

They said three different things, and one of them is something that no one's ever seen before.

Which makes maybe a lapel thing, a little button or something like that.

Elon's big on this, right?

He thinks that all apps are going to go away and your phone is just going to create whatever you need whenever you need it.

I wonder if that would open up a hole in the market, because at the moment, the dominance has been pretty tough.

Despite the fact that Apple have kind of shit the bed a lot.

You know, their phones have really started to peter out in terms of the progress, at least from what I know this as a user.

Like, yeah, I can zoom in 15x, I can zoom in 20x, and...

It's a bit, the screen's brighter or sharper or something, but it's less noticeable.

You remember when it was, what, the iPhone 5 to the iPhone 12, and each time it was a noticeable leap forward, almost the same that's been happening with the AI models, you know, that it seems to have started to at least, in terms of noticeable user experience, for me, it seems... I think iOS gets worse every time I upgrade.

You don't need to be first.

You just need to be best.

So, yeah, they're not going to dabble with touching that, which is why Siri's still... What we haven't discussed is how much revenue you contribute to Apple on an annual basis.

I think I'm on my...

Especially given that the likelihood of it being Elon to do the first presentation is quite high.

A man with a mind that I don't think anybody wants to see broadcast out into public.