Christopher Day
speaker
150 appearances
1 recordings
1 series
first heard Oct 2017
last heard Oct 2017
Christopher Day’s voice in public audio — every appearance, attributed to the second.
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Yep, absolutely.
So specifically how we make money is we sell our platform on a subscription basis.
So it's a SaaS platform.
We sell annual subscriptions, and then we also layer on top of that, if the customer wants, subscription to assurance services to make sure that the platform is aligned to the strategy of their company.
Yep, right now, so we're over 80% in truly recurring revenue, so roughly 82% in recurring revenue from the SaaS platform subscription.
And then literally about 1% of our revenue is a one-time data provisioning or data configuration fees, and that balance in between is the assurance services.
So that's the assured services that we also sell on a subscription basis.
So our customers will sign up for four-hour blocks a month or eight-hour blocks a month, and it's use it or lose it.
All right, so the platform allows a marketer for the first time ever to see 100% visibility of their actual competitive ecosystem.
So what do we mean by that?
So today there's a cloud for everything, and they're all based on retention.
So think of execution, automation, experience, engagement, journey.
all of those things are great and they're necessary for a marketer we don't see anybody focused on true acquisition so the top two things today that markers are measured on are new customers and revenue full stop three biggest pain points are time team and budget and top of mind for markers is qualified traffic i don't see anybody out there um if you look at chief martech right they put out the martech 5000.
90 of those tools are either silo based or retention based
When the internet came along, everybody forgot about location, location, location in the old days of retail.
And it was just a wild, wild west.
And so we just build your website, they will come concept.
Today, we are back to location, location, location is absolutely critical to survival.
So we take a customer's actual data, we overlay their actual competitive digital ecosystem, and then we look at all the data cross-channel so we can show them exactly where to focus to capture traffic and step on their competitors' arrows.
Yeah, absolutely.
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