Christopher Day

speaker

150 appearances 1 recordings 1 series first heard Oct 2017 last heard Oct 2017

Christopher Day’s voice in public audio — every appearance, attributed to the second.

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Top Founders · 829: SaaS: Will He Get $25m Valuation on $1m ARR in Predictive Analytics Space? · 31 Oct 2017 podcast

So including our beta customers all the way through our most recent contracts, our average contract value today on annualized basis is $45,000.

But that's skewed low because of the early beta customers.

So the average contract we're sending out today is more than $150,000 to $200,000 range for an annual contract.

However, we also have figured out how to be able to offer this model to mid-market companies.

And so we've been able to introduce a transactional component.

And so we're getting some exciting news that we're getting ready to come out with here in a couple of weeks as we're going to launch a walk-up version.

So even middle market companies can come and give it a test drive.

So we are going to start off as low as $200, and that's based on up to 1 million events.

And so obviously data progresses exponentially.

And so still at the enterprise level, we have some contracts on the street right now as high as $500,000.

So depending on the size of the customer and the amount of data that we include in the platform, that's what drives the price and the value.

Today we have 22 customers.

I think the champagne bottles will... I just got chills.

Thank you very much.

I think the champagne bottles will definitely be popping here in the next 60 days.

So we launched the company in February of 2015.

My partner, Sean Schwegman, who was a CMO for Overstock and was there from 3 million through 800 million all the way through the IPO.

We talked about this idea and this massive pain point we saw in marketing for probably 18 months before we ever started the company.

But we launched it in February 2015, did a lot of testing to make sure what we thought we could do would work.

We started building the actual what we call the traffic cloud, so the world's first traffic cloud.

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