Christopher Day
speaker
150 appearances
1 recordings
1 series
first heard Oct 2017
last heard Oct 2017
Christopher Day’s voice in public audio — every appearance, attributed to the second.
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Basically right now at the stage we're at, that's exactly right.
Right now, our customer acquisition cost is roughly three months.
so you know where it costs us roughly ten thousand dollars to to you know acquire a customer so that the numbers don't line up exactly with if you look at it from an uh you know from an average basis or average annual contract value um but it roughly costs us you know three months three month payback period right now from a customer acquisition cost standpoint now are they paying you though monthly when they sign up or are they paying you annually so you actually get all that money right up front your payback period on a cash basis is zero
Most of our customers pay us up front annually.
We do charge a premium if they want to pay us quarterly.
I think we only have one customer paying monthly.
So basically, let's say eight out of 10 customers, we have eight of them pay us annually up front.
We do have one that's quarterly, and then we do have one that pays monthly.
I'd have to go look at that number on paid marketing initiatives.
So we're getting ready to spool up our digital marketing in a more robust effort.
But I think we probably spent $5,000 roughly.
So we want to be putting, you know, 40 plus percent of our budget towards sales and marketing.
So we want to get the message out there fast and furious.
And so when we launch this walk-up self-service model where someone can just come in and start using the platform to understand the value that it can add, we want to be able to spool up our digital marketing efforts on specific personas.
So let's think of analysts or people in the analytics role or people in a search role or people in an affiliate role who are specific personas that we want to target.
They can come up and spool up the platform themselves and get immediate value.
And so we're going to spend... We're creating the plan now.
We're in the final stages of creating that plan on the influencers that we want to go work with, with the channels that we want to work with, the ad copy we're going to be using, all the measurement being set up so we can track all the results from...
From leads coming in, people coming to the site, who starts the sign-up process, who doesn't follow through.
We have a 30-day free trial set up that's either 30 days or up to 1 million events, whatever happens first, and then you convert to a paid customer.
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