Christopher Day

speaker
150 appearances 1 recordings 1 series first heard Oct 2017 last heard Oct 2017

Christopher Day’s voice in public audio — every appearance, attributed to the second.

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And so where do we have follow-up in that process, tracking every step of the way?
We'll have multiple landing pages that we use, and we'll track the various messaging from get started to take it for a test drive, all
those types of things so great what you're going to go from five grand to what once this plan is live um we will we will probably go to at least we'll at least double that initially and probably quadruple it fast so i can see it going from five thousand to twenty thousand very quickly yep uh we want to do some testing so that we can get a gauge on what channels are the most effective right so we drink our own champagne we use our own platform and so we we know uh
Number one, we know where we should start.
They should produce the best results.
And then of course we will track it through every step of the way and then quickly spool up budget when we know something's working.
What is the weirdest thing that we've done to acquire customers?
That's a great question.
I've never been asked that question before.
We'll do anything to acquire a customer.
You don't need to meet you at midnight in a bar.
I'll come meet you and we'll talk about that.
What is the weirdest thing that I've done to acquire a customer?
I'm sorry, Nathan.
I love all of those marketing ideas, and if you mind, I'm probably going to steal a couple of those.
So right now, we assume that lifetime value is 36 months.
Yes, that's what comes out.
Today, that's what it comes out to.
I believe that.
So let's let's take.
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