Chuck Klosterman

Correct.

When society changes, big things have a harder time adjusting than small things.

And football is the biggest things.

So in just a straightforward sense, it's like as the world changes, it's going to be harder for this to adapt.

I have a suspicion that the way advertising works now is going to be seen differently in the future.

I think some people think that I'm claiming that.

So like advertising never works on anybody that doesn't exist.

Like that's not, it's, I do think though that we are overestimating the value of advertising and it costs a lot to advertise in football games, right?

Cause that's your one option.

It's the one place where people are maybe going to watch those ads and,

And I think as there's going to be a realization at some point that the amount that we're spending on advertising, we can't just keep inflating it every time there's a new contract available.

If you're Fox or Prime or whatever.

So at one point, they're like, well, the number's not going up this time.

The number is staying the same.

And it's like, oh my gosh, the NFL is not that it's too big to fail.

It's too big to stop.

It's got to get bigger.

It's got to get bigger.

What are we going to do?

Maybe we go to 22 games or whatever.