Claire Wasserman
speaker
537 appearances
5 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Claire Wasserman’s voice in public audio — every appearance, attributed to the second.
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Appearances
You don't need to answer that question, but I really want to push you and everybody watching and listening because I've worked with thousands and thousands of job seekers. Oftentimes I hear the first part of the answer where I go, yes, that is correct. And we've got to now show them how you do that in your way and how that's an impact on their bottom line or how that's going to help them.
Before though we dig too deep down that road, I want to talk about the jobs that you are applying to. I have suggestions for where I think maybe you should be looking that are going to say yes to you much quicker than other people. Not specific company names, I'm sorry to say, but kind of categories of companies.
And by the way, anyone listening or watching, this is relevant to you too, no matter what industry or role that you have or want to be in. Before I talk about that, though, maybe you tell me, how did you decide which jobs to look at or which companies to be researching? Yeah.
So my suggestion is a little bit radical. I would not be looking at open job postings. Okay. I mean, fair enough. Have a Google alert up, you know, compile it into a spreadsheet. But chances are it's too late because a lot of these jobs, when they're listed, they're already in motion filling the role, whether internally or through relationships.
Doesn't mean you don't look at them, but I would say your best bet is is to first make a list of all the companies that you have interacted with over the past 10 years, if you can remember them. This is advice to you, Katie, but also everybody watching and listening. You want to move on from your company. and you're going to try to make a big leap, chances are no one's going to hire you.
So we've got to find a company that we have some familiarity with already. That doesn't mean that company has to know us. It literally could be a piece of equipment that you used in your job. Or for example, in my son's case, he has a stent that was put into him that was approved by the FDA two days before it was put in. Well, that is a biotech company.
So if I were working at the hospital, I was one of his nurses, I'm trying to move on from nursing, going into healthcare tech, med tech, I might say, hey, I was a nurse for this child who got a stent that was created by this really cool company. I would look into the company. So it's not, oh, does that company have an open job? But it's saying,
Who are basically the players in the field that I'm interested in getting into? Like, who's in this space? Starting with the company, and then you look at, well, who are the people? Maybe you've worked with, you know, for those watching, listening, who maybe are, let's say, I don't know, you're in advertising, right? You've worked for an agency.
Well, who are the brands that you've interacted with before? Or platforms, right? Softwares, right? Maybe there's a piece of you're like obsessed with Todoist.com, right? Or there's just something that you have used or been exposed to that kind of makes a cool product, you know, for lack of a better way of putting it. You're just like, huh, I'm interested in this. Clearly they're doing good.
I would start there. Does anyone come to mind, by the way, when you, you know, and have you thought of it in this way yet? Yeah.
Yes. And you know what? I'm going to tell you something that'll help you come up with even more for every company that you write down. So the Renata Medical, you know, this is the stent company.
i would then google competitors by the way this is helpful advice for anybody who's also trying to do market research for your salary the way that you get paid and this is something i'll probably talk about in another episode but the way that you get paid is based off of well what is the competitor paying a similar role that's how these companies are deciding how much you're currently worth in the market they're going well
Our competitor company, how much do they pay their talent who does something similar? So follow that as your kind of research rabbit hole roadmap. I like an alliteration. Research rabbit hole roadmap. So you go, OK, I like this company or I'm intrigued by this company. Now I'm going to Google competitor.
The other thing you can do is see who works there in the position that you're looking for, and also maybe the CEO. Then look them up on LinkedIn. Where did they used to work? Write that company down. Now Google competitor to that company. Write that down. And then look at CEO and somebody or a few people who do something similar that you wanted to do, right?
This way, for everything that you come up with, so for every one, two, three, four, five companies you come up with, you now have exponentially increased the number of potential opportunities you could find. And you're doing it in a pretty easy way.
The other thing that you can think about is not just companies or brands that you've sort of interacted with or observed over the last 10 years, but problems that you have been itching to solve. So this is going to give you a little bit of an edge when you're interviewing, because you can then say, I have intimately experienced this problem.
So for example, and I'm sure you can give me some right now. whether it's in your day-to-day as a nurse, or maybe it was during a certain experience that you had where you were like, man, this thing needs to be better. There's got to be a more efficient way to do this. Or man, like the patient care was sort of lacking here, whatever. Like there was something that you felt could have been better.
I would then try to research Who out there is solving this problem? Because chances are somebody is trying. Maybe not. Maybe that's why there's still a problem. But maybe you could find at least one or two companies that are attempting to address this problem.
This might be a company you want to work for because, A, listen, if you're solving problems that you're passionate about, that's purpose, right? That's purpose-driven work. And number two... When you apply, you're going to say, I have experienced this problem. So even if you are making a leap into a new field, you're going to have to explain why your skills are transferable.
Well, this is pretty obvious that you're exactly the person to help them solve this problem because you've experienced it on the other side. It's almost like you're their ideal customer because that's the other thing. Applying to companies where you are their customer brings this amazing perspective that they could really leverage and learn from. Tell me what your thoughts are and all about that.
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