Cody Hofhine
speaker
115 appearances
1 recordings
1 series
first heard Mar 2025
last heard Mar 2025
Cody Hofhine’s voice in public audio — every appearance, attributed to the second.
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Appearances
I'm so excited to be here. I was fired up. I landed in Miami, never been to Miami to like actually stay here, be here. We're only here for one night. Now I'm wishing to hear where more nights.
I wish I could say as a genius. So sometimes I sit there and pinch myself wondering how it all happened. Step by step. I think this goes back in just general life. And I think you could probably pin it to your own life is life had to perfectly happen for me. And you start with working for a dad and then realizing when 09 hit and the economy, he's in construction.
So we were building all these big, massive commercial buildings. Oh, nine. Market crashes. And he wanted to keep paying me because he's just an incredible dad and incredible mom. But I couldn't let him do it. So I went and got, of all things, a sales job selling vinyl fencing. This is how I met Mark Stubler, my business partner. So you start to see how this all pans out and works out.
When you look backwards, you can see everything like hindsight. It's all 20-20 vision. But as you're moving forward, sometimes it's like you don't know how to connect the dots. You don't know why they're rushing with the reason.
Absolutely happening for you, even though you can't see it in the moment. When you look back, you're like, I had to do it. It was hard, though. It was hard if you didn't have wholesaling ink.
no no you didn't leave wholesaling yeah and i don't have wholesaling ink if i didn't do insurance because insurance allowed me to insure all these uh real estate investors i was the one of the largest agents like insuring like specifically fix and flip investors and i would go to these meetings all the time like non-stop yeah and i would never listen to real estate all i'd hear is i have three rentals i'm like ah that's three in policies that's three brand new policies i'm gonna go meet that guy
I never once heard, I made $50,000 on this deal. I made $80,000 on this deal. I made $20,000. Never once heard it. All I heard was three more homes that I get to insure and make $400 a year on those policies.
Yeah, I think in most cases in, I think you probably see this in coaching. Someone's coming to you for that silver bullet. It's like, what is the one marketing channel that will produce X amount of leads and produce X amount of deals every single month? And here's what I have learned over the years. I've learned that it's less to do about external strategy and more to do about internal mastery.
Like the more we work on ourselves, our business is just a byproduct of who we're becoming each day. So Jim Rohn says, rarely does a man's income exceed his level of personal development, right? Yeah. And so the commitment for me is how do I teach each one of our Joe franchise owners? How do I teach them and develop them into becoming just incredible leaders and do the work inside?
Like, how do we help them have stronger mindset? How do we help them have better habits and not just serve them but also serve their business and their family? Like these are things that are not being taught, I think, just out there everywhere. Sometimes it's that even with Wholesaling Inc., we're really good at teaching people how to get their first deal.
But we really didn't go deep on mindset or someone that's fearful of spending more than $100 on direct mail. Like that was tough. Yeah. $100, remember those days? Oh my goodness. $100 on direct mail. Yeah, and you'd get a deal. Yeah. Wild. No, you can't even get a click for $100. No.
But yeah, times have changed, but it's making sure that we are developing them as human beings because the business will only go and grow to the level of your commitment to your personal development. And I've seen this, and that's why I work heavily with incredible mentors in my life that are better than me. Some of the things that I'll share on the podcast...
Know that I sit on the shoulders or stand on the shoulders of great people that have taught me this stuff. Robin Sharma, one of those dear mentors slash friends now that I love learning from all the time because he's kind of helped me realize, like, don't do this victory on your own. There's nothing worse than doing a climbing. We're all climbing our Mount Everest, right?
There's nothing worse than getting to the top and realize no one's there with you. You didn't bring your family along with you, your wife, your kids with you. It's like that's an empty victory. And so I'm totally building it in a way that you can still have incredible balance in life and doesn't mean equal time in all areas, but that we're present in all areas with the time that we have.
Okay. So example, last Thursday. So every Thursday I get to do a call with our franchisees and it's always built around personal development. So they know my call is just going to be personal development. It's like the, we call it the chocolate covered broccoli, right? Like no one wants broccoli. So you got to, you just got to hide the broccoli in the chocolate, right?
Give them what they think they want, but give them what you know they need, right? Yeah. And so last week we went over five daily non-negotiables. Some of those are, for example, read 10 pages daily. There's so many great people out there. In fact, I would assume you read a ton. And if not, you're probably doing a ton of audio.
Get better. Yes. And the great people have already lived an incredible life, have left success clues for us all along the way. And they write them in these books. That's right. And it's available to everyone. Elon Musk. Yeah. He read 10 hours a day as a kid. Look what he's doing in the world today. Totally.
Like he read the Britannica, the whole encyclopedia Britannica before he was nine years old.
He's on a whole different planet of what he's doing. Yeah. But it's just... That's some of the daily non-negotiables. Working out. Like bringing your body to a sweat. Working out 45 minutes a day. Make that a daily non-negotiable. And so they're not coming to me to say, hey, my marketing's out of sync. What do you think I should do? I'm like... I don't know, but have you moved your body today?
Like, have you drank water? Have you gone out there and done these things? Yeah. And like, no, we haven't done those things. You've got to do those things. Like, the business is only as good as you are treating yourself. And they're like, oh, man, I'm so tired. I'm like, it's 3 p.m. That's right. Like, we got to get in shape. Yeah. Like, we got to make sure we're making the right.
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