Cody Hofhine
speaker
115 appearances
1 recordings
1 series
first heard Mar 2025
last heard Mar 2025
Cody Hofhine’s voice in public audio — every appearance, attributed to the second.
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Appearances
So even though they think it costs time to go to the gym or it costs time to do some of these habits, no, those are the things that will give you the energy to to do the business and what the business requires.
No, I'm 100% with you. It is what I love doing each and every day. I was just thinking, talking about my wife the other day. I was like, what's amazing is I get paid to do what I love to do. And it's just sit and read, like sit and like study and write out models and business models and be mentored by just great people. Yeah. Think about an example. Do you know Dan Martell? Of course.
Have you been on your podcast? Yeah. Okay, so Dan Martell, he taught a principle to me that I still use each and every day with my kids. I use each and every day with our Zs. And that is the 1-3-1 principle. I love this principle. It's one of my favorite principles. It's great. Is everyone's going to come to you with a problem. Mm-hmm.
And so these franchisees, they come to us like, oh, our acquisition manager, it's just not working. I got rid of them. And I'm like, are they not working? Or is like the communication on what they need to do not working? And sometimes it's hard for them to really look in the mirror and realize the problem is themselves. Yeah. And so that framework.
It's more than, than not.
Like it's hard. We had to go through this. Me and Mark had to eat humble pie. We had our first hire and it would have been easy. Well, I did say it. I'm guilty of it. I'm like that acquisition manager sucked. Yeah. Like it just sucked. Yeah. It's a C player at best. But really what I'm saying is I'm a C leader at best because you're only attracting who you are.
And so when people are like, you've got to have A players, like you've got to do whatever you can to get A players. That's great. But if you're not an A leader, they're not staying. You can convince them. You might con them just like someone comes to an interview and cons you on, hey, I'm this person, I'm this person. Then first day at work, you're like, Wait a second.
This is, this is nowhere who just interviewed yesterday, right? They're not going to stay. A players are looking for A leaders. They want to know people know where they're going. They're not going to stay long. And so if I want A players on my team, me and Mark, we had to do the work and it wasn't easy. It wasn't easy to look in the mirror and realize I was the problem. I was the bottleneck.
I was the reason why C class talent was working for our business because I was a C class leader.
That's right. How hard is that as a leader, though? Many of them don't do it. They just want to put out the fire. That's what we're trained to do is speed to this, speed to this. We have Amazon at our fingertips. We have all this easy stuff that makes life so easy. But leadership is not speed to the problem. It's slow. It's taking time and saying, hey, Justin, you say there's a problem.
She's right.
And I think of, I think of when it comes to, when it comes to Leadership in general, it's not going to be easy. It's the hardest work. Do you know Anthony Trucks? I don't. Okay, so a friend of mine, Anthony Trucks, goes and speaks all over on stages, and he calls it the dark work, right? He says it's not easy. It's hard. It's the hardest work out there. So it's not fun.
What I do is not the fun work. It's fun for me. But a lot of people don't want to hear it. It's harder for them, right? It's harder for them. They want to think it's the marketing. They want to think it's the acquisition manager. They want to think it's, well, it's because this is off.
That's exactly right. So we've had experiences, and Mark knows, like, if there's a hard message that has to be delivered, That's you. I get to deliver it.
Yeah.
Yeah. How do you frame it? Okay, so there's a book out there, first and foremost, to kind of reference to this. Crucial Conversations. It's one of the greatest books around this.
And it just talks about these conversations have to be had. You just have to have them. They're not going to be fun. They're going to be awkward. But something changed when I really loved the individual. Because I asked for their permission. Hey, are you okay that I'm going to tell you things?
And it may be things that you may not like to hear, but are you okay if I tell you the honest truth right now? And they're like, yeah, tell me. And so I get their permission first and foremost. And then I tell them it. And I don't mince words. I don't think, well... What I kind of noticed is like, no, it's like you just say it and you just have to say it. Here's what I noticed.
You always want to blame the leads. You always want to do this. You always want to do this. That's not going to get you anywhere. That's a victim mindset. Victim mindsets don't get anywhere. Do you want to be amongst the winners or do you want to be amongst the losers? What is your answer? And like, well, I want to be a winner.
Can you see how that's a victim or are you mad at me right now for telling you that's a victim mindset? No, no, that totally makes sense. They know I love them. I get away with it because I honestly love them. And I say that, I reference it many, many times. You know I'm saying this, Justin, because I love you, dude. I love you too much to see you go down this road because you're better than this.
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