Cody Hofhine

But we really didn't go deep on mindset or someone that's fearful of spending more than $100 on direct mail. Like that was tough. Yeah. $100, remember those days? Oh my goodness. $100 on direct mail. Yeah, and you'd get a deal. Yeah. Wild. No, you can't even get a click for $100. No.

But we really didn't go deep on mindset or someone that's fearful of spending more than $100 on direct mail. Like that was tough. Yeah. $100, remember those days? Oh my goodness. $100 on direct mail. Yeah, and you'd get a deal. Yeah. Wild. No, you can't even get a click for $100. No.

But yeah, times have changed, but it's making sure that we are developing them as human beings because the business will only go and grow to the level of your commitment to your personal development. And I've seen this, and that's why I work heavily with incredible mentors in my life that are better than me. Some of the things that I'll share on the podcast...

But yeah, times have changed, but it's making sure that we are developing them as human beings because the business will only go and grow to the level of your commitment to your personal development. And I've seen this, and that's why I work heavily with incredible mentors in my life that are better than me. Some of the things that I'll share on the podcast...

Know that I sit on the shoulders or stand on the shoulders of great people that have taught me this stuff. Robin Sharma, one of those dear mentors slash friends now that I love learning from all the time because he's kind of helped me realize, like, don't do this victory on your own. There's nothing worse than doing a climbing. We're all climbing our Mount Everest, right?

Know that I sit on the shoulders or stand on the shoulders of great people that have taught me this stuff. Robin Sharma, one of those dear mentors slash friends now that I love learning from all the time because he's kind of helped me realize, like, don't do this victory on your own. There's nothing worse than doing a climbing. We're all climbing our Mount Everest, right?

There's nothing worse than getting to the top and realize no one's there with you. You didn't bring your family along with you, your wife, your kids with you. It's like that's an empty victory. And so I'm totally building it in a way that you can still have incredible balance in life and doesn't mean equal time in all areas, but that we're present in all areas with the time that we have.

There's nothing worse than getting to the top and realize no one's there with you. You didn't bring your family along with you, your wife, your kids with you. It's like that's an empty victory. And so I'm totally building it in a way that you can still have incredible balance in life and doesn't mean equal time in all areas, but that we're present in all areas with the time that we have.

Okay. So example, last Thursday. So every Thursday I get to do a call with our franchisees and it's always built around personal development. So they know my call is just going to be personal development. It's like the, we call it the chocolate covered broccoli, right? Like no one wants broccoli. So you got to, you just got to hide the broccoli in the chocolate, right?

Okay. So example, last Thursday. So every Thursday I get to do a call with our franchisees and it's always built around personal development. So they know my call is just going to be personal development. It's like the, we call it the chocolate covered broccoli, right? Like no one wants broccoli. So you got to, you just got to hide the broccoli in the chocolate, right?

Give them what they think they want, but give them what you know they need, right? Yeah. And so last week we went over five daily non-negotiables. Some of those are, for example, read 10 pages daily. There's so many great people out there. In fact, I would assume you read a ton. And if not, you're probably doing a ton of audio.

Give them what they think they want, but give them what you know they need, right? Yeah. And so last week we went over five daily non-negotiables. Some of those are, for example, read 10 pages daily. There's so many great people out there. In fact, I would assume you read a ton. And if not, you're probably doing a ton of audio.

Get better. Yes. And the great people have already lived an incredible life, have left success clues for us all along the way. And they write them in these books. That's right. And it's available to everyone. Elon Musk. Yeah. He read 10 hours a day as a kid. Look what he's doing in the world today. Totally.

Get better. Yes. And the great people have already lived an incredible life, have left success clues for us all along the way. And they write them in these books. That's right. And it's available to everyone. Elon Musk. Yeah. He read 10 hours a day as a kid. Look what he's doing in the world today. Totally.

Like he read the Britannica, the whole encyclopedia Britannica before he was nine years old.

Like he read the Britannica, the whole encyclopedia Britannica before he was nine years old.

He's on a whole different planet of what he's doing. Yeah. But it's just... That's some of the daily non-negotiables. Working out. Like bringing your body to a sweat. Working out 45 minutes a day. Make that a daily non-negotiable. And so they're not coming to me to say, hey, my marketing's out of sync. What do you think I should do? I'm like... I don't know, but have you moved your body today?

He's on a whole different planet of what he's doing. Yeah. But it's just... That's some of the daily non-negotiables. Working out. Like bringing your body to a sweat. Working out 45 minutes a day. Make that a daily non-negotiable. And so they're not coming to me to say, hey, my marketing's out of sync. What do you think I should do? I'm like... I don't know, but have you moved your body today?

Like, have you drank water? Have you gone out there and done these things? Yeah. And like, no, we haven't done those things. You've got to do those things. Like, the business is only as good as you are treating yourself. And they're like, oh, man, I'm so tired. I'm like, it's 3 p.m. That's right. Like, we got to get in shape. Yeah. Like, we got to make sure we're making the right.

Like, have you drank water? Have you gone out there and done these things? Yeah. And like, no, we haven't done those things. You've got to do those things. Like, the business is only as good as you are treating yourself. And they're like, oh, man, I'm so tired. I'm like, it's 3 p.m. That's right. Like, we got to get in shape. Yeah. Like, we got to make sure we're making the right.