Cole Augustine
speaker
176 appearances
1 recordings
1 series
first heard Mar 2026
last heard 26 Mar
Cole Augustine’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Mar 2026 with 1.
Appearances
Sorry, I totally lost my train of thought there.
So anyway, so personas, generally speaking, are really sort of you take a step back and you look at who is the individual and you kind of create this fake person, if you will.
I'm doing air quotes, even though we can't see them.
So let's say a corporate treasurer.
And instead of saying...
I've got a solution or I've got a use case for this.
Let's go find out who uses it.
I say, I've got a corporate treasurer.
What all is involved in that role?
And where are the cases where they're making payments?
And in those cases, in which instances could faster payments be a benefit?
So, you know, an easy example is anytime somebody is using a Fedwire, it's probably worth taking a look at a faster payments methodology, right?
There's, you know, maybe it's not one to one.
There may be some different cases, but it's a really, really good starting point to say this is how people are already using it today.
Can I go look at these areas and then just approach that one individual person or persona in order to get things moving?
Yeah, I love that question.
And I feel like in some ways this sounds overly simplistic, but I think to some reason it's the same reason Zelle was successful or is successful is the directory.
These individual senders have the information, the account information, whatever they need for a myriad of beneficiaries.
You know, an area you see this that that really, I think, kind of highlights it is in cross-border payments.
You know, something like 80 percent of payments originating from the U.S.
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