Colleen Schnettler

Exactly. So if you're an email service provider, maybe your customers want to segment their email list. This is a very common thing, right? And so you wouldn't have to build that out. You can drop in a hello query embed, set up some custom base queries for tenancy concerns, and they can then build out and save and segment their own customer lists.

Exactly. So if you're an email service provider, maybe your customers want to segment their email list. This is a very common thing, right? And so you wouldn't have to build that out. You can drop in a hello query embed, set up some custom base queries for tenancy concerns, and they can then build out and save and segment their own customer lists.

That's a tough question. I feel like this is 50% confidence, 50% gut. Because literally from the beginning, Rob, this is what I have wanted to build. What was happening when we get on these customer calls is when we ask them about internal reporting and we say, how many times does your C-suite, for example, request a report? Maybe once a week. Once a week is not that painful.

That's a tough question. I feel like this is 50% confidence, 50% gut. Because literally from the beginning, Rob, this is what I have wanted to build. What was happening when we get on these customer calls is when we ask them about internal reporting and we say, how many times does your C-suite, for example, request a report? Maybe once a week. Once a week is not that painful.

And then if you move upmarket, the upmarket companies are using a Power BI because they want all of those additional features that we don't plan to add. So it feels like a bit of a gut decision, but also it was almost like we've always wanted to build this. And we now have talked to, you know, 20 plus people that confirm that we are probably on the correct path.

And then if you move upmarket, the upmarket companies are using a Power BI because they want all of those additional features that we don't plan to add. So it feels like a bit of a gut decision, but also it was almost like we've always wanted to build this. And we now have talked to, you know, 20 plus people that confirm that we are probably on the correct path.

Yes, they're definitely competitors in the space. Even on these customer calls, I saw at least two people show me a different embedded solution to solve this exact problem. So we know it exists. And we found this with the first iteration of our product, giving someone else like a different company control over that. People do not like that. That is generally not what we are trying to do.

Yes, they're definitely competitors in the space. Even on these customer calls, I saw at least two people show me a different embedded solution to solve this exact problem. So we know it exists. And we found this with the first iteration of our product, giving someone else like a different company control over that. People do not like that. That is generally not what we are trying to do.

So the companies that seem really excited about this are companies that are data heavy companies. Visual interfaces aren't what they're looking for. Their users want to get their data out. Their customers have their own data analysts. So data analysts don't want you, you the SaaS owner, to build charts for them. Data analysts want their hands on their data.

So the companies that seem really excited about this are companies that are data heavy companies. Visual interfaces aren't what they're looking for. Their users want to get their data out. Their customers have their own data analysts. So data analysts don't want you, you the SaaS owner, to build charts for them. Data analysts want their hands on their data.

And so these are the kind of companies we're going to target.

And so these are the kind of companies we're going to target.

Exactly. Those are the kind of people we've been talking to is my customers want their data out. They want it in Excel because they're going to put it in Power BI or they like Excel because that's where they live. And building out reporting and filtering and custom export CSVs and scheduling is not core to our product. We don't really care, but we've got to give them this feature.

Exactly. Those are the kind of people we've been talking to is my customers want their data out. They want it in Excel because they're going to put it in Power BI or they like Excel because that's where they live. And building out reporting and filtering and custom export CSVs and scheduling is not core to our product. We don't really care, but we've got to give them this feature.

Oh, and by the way, we can upcharge them for this feature. And I love that because now we're closer to the money.

Oh, and by the way, we can upcharge them for this feature. And I love that because now we're closer to the money.

So here's what we've decided, right or wrong. We've decided that this is what it looks like, full stop. So this last round of interviews have been, they're not quite sales yet because I'm still trying to fully wrap my hands around people's problems, but I also show them what we have and it looks very nice. I mean, it looks great.

So here's what we've decided, right or wrong. We've decided that this is what it looks like, full stop. So this last round of interviews have been, they're not quite sales yet because I'm still trying to fully wrap my hands around people's problems, but I also show them what we have and it looks very nice. I mean, it looks great.

And again, I think for us, like we can't just target everyone in the world. We're a small team of two. We are going to niche down really, really tight.

And again, I think for us, like we can't just target everyone in the world. We're a small team of two. We are going to niche down really, really tight.