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Colleen Schnettler

๐Ÿ‘ค Speaker
334 total appearances

Appearances Over Time

Podcast Appearances

Startups For the Rest of Us
Episode 755 | TinySeed Tales s4e4: Customer Interviews + Pivoting

Yeah, no one has had an issue with that yet.

Startups For the Rest of Us
Episode 755 | TinySeed Tales s4e4: Customer Interviews + Pivoting

Yeah, no one has had an issue with that yet.

Startups For the Rest of Us
Episode 755 | TinySeed Tales s4e4: Customer Interviews + Pivoting

I am naturally a pretty social person, so I just thought I would be magically good at customer interviews. And no, I'm really not magically good at them. You have to go in with understanding your own personality and understanding how to get people to be honest with you. and kind of walk that line.

Startups For the Rest of Us
Episode 755 | TinySeed Tales s4e4: Customer Interviews + Pivoting

I am naturally a pretty social person, so I just thought I would be magically good at customer interviews. And no, I'm really not magically good at them. You have to go in with understanding your own personality and understanding how to get people to be honest with you. and kind of walk that line.

Startups For the Rest of Us
Episode 755 | TinySeed Tales s4e4: Customer Interviews + Pivoting

Like when I first started doing them, I heard everyone say yes, because I'm just naturally energetic and enthusiastic and optimistic, right? I was projected by, oh my gosh, don't you love this? And they were like, yeah, I guess so.

Startups For the Rest of Us
Episode 755 | TinySeed Tales s4e4: Customer Interviews + Pivoting

Like when I first started doing them, I heard everyone say yes, because I'm just naturally energetic and enthusiastic and optimistic, right? I was projected by, oh my gosh, don't you love this? And they were like, yeah, I guess so.

Startups For the Rest of Us
Episode 755 | TinySeed Tales s4e4: Customer Interviews + Pivoting

And after doing so many of these, I think I have hit a really nice balance of really being who I am, like still being myself, but also not pushing them in a specific direction. When I get on a call with someone and I say, how are you solving this problem now? If they haven't even tried to solve it. It's not a big problem, right? Like I've done so many of these.

Startups For the Rest of Us
Episode 755 | TinySeed Tales s4e4: Customer Interviews + Pivoting

And after doing so many of these, I think I have hit a really nice balance of really being who I am, like still being myself, but also not pushing them in a specific direction. When I get on a call with someone and I say, how are you solving this problem now? If they haven't even tried to solve it. It's not a big problem, right? Like I've done so many of these.

Startups For the Rest of Us
Episode 755 | TinySeed Tales s4e4: Customer Interviews + Pivoting

I know what questions to ask and I can tell pretty quickly by the size of your business, how frequently you have this problem, what you are already paying to solve this problem. So I think that's just something you learn the more you do it.

Startups For the Rest of Us
Episode 755 | TinySeed Tales s4e4: Customer Interviews + Pivoting

I know what questions to ask and I can tell pretty quickly by the size of your business, how frequently you have this problem, what you are already paying to solve this problem. So I think that's just something you learn the more you do it.

Startups For the Rest of Us
Episode 755 | TinySeed Tales s4e4: Customer Interviews + Pivoting

So right now, our social networks are still our number one source of traffic. So some of these people came in through cold LinkedIn outreach, but I did a whole LinkedIn cold outreach campaign. And it was great because I learned a lot and I actually got a decent number of responses, which was very exciting.

Startups For the Rest of Us
Episode 755 | TinySeed Tales s4e4: Customer Interviews + Pivoting

So right now, our social networks are still our number one source of traffic. So some of these people came in through cold LinkedIn outreach, but I did a whole LinkedIn cold outreach campaign. And it was great because I learned a lot and I actually got a decent number of responses, which was very exciting.

Startups For the Rest of Us
Episode 755 | TinySeed Tales s4e4: Customer Interviews + Pivoting

I had a much better success rate with people coming in from Twitter because it's kind of like a warm intro. Based on all of these calls and people have reached out, I've got a group of what I'm calling founding customers, three to four people depending.

Startups For the Rest of Us
Episode 755 | TinySeed Tales s4e4: Customer Interviews + Pivoting

I had a much better success rate with people coming in from Twitter because it's kind of like a warm intro. Based on all of these calls and people have reached out, I've got a group of what I'm calling founding customers, three to four people depending.

Startups For the Rest of Us
Episode 755 | TinySeed Tales s4e4: Customer Interviews + Pivoting

The plan is to give them the V1, see if it solves their problem, work with them, iterate until we can kind of like narrow the funnel on who really is our target customer. Because I think long-term cold outreach is going to be one of our traction channels. But again, I can't outreach to people if I don't know who those people are.

Startups For the Rest of Us
Episode 755 | TinySeed Tales s4e4: Customer Interviews + Pivoting

The plan is to give them the V1, see if it solves their problem, work with them, iterate until we can kind of like narrow the funnel on who really is our target customer. Because I think long-term cold outreach is going to be one of our traction channels. But again, I can't outreach to people if I don't know who those people are.

Startups For the Rest of Us
Episode 755 | TinySeed Tales s4e4: Customer Interviews + Pivoting

Yeah, the customer thing is really hard.

Startups For the Rest of Us
Episode 755 | TinySeed Tales s4e4: Customer Interviews + Pivoting

Yeah, the customer thing is really hard.

Startups For the Rest of Us
Episode 755 | TinySeed Tales s4e4: Customer Interviews + Pivoting

We have a working, secure, embeddable link that shows what your users will see. If I were to embed this in my application and they were able to use it. And so it's been really fun because I have been able to play around with it and see... how useful it is and what kind of things do I want to do that I can't do and what's important to me.

Startups For the Rest of Us
Episode 755 | TinySeed Tales s4e4: Customer Interviews + Pivoting

We have a working, secure, embeddable link that shows what your users will see. If I were to embed this in my application and they were able to use it. And so it's been really fun because I have been able to play around with it and see... how useful it is and what kind of things do I want to do that I can't do and what's important to me.