Colleen Schnettler

On one hand, I think if I went the marketing route, People would just be, I think people in my network, this goes back to, is it worth having a social media following? My people would be so excited if I put AI on top of your Google Analytics. They would be so excited. That is one direction. And people have asked me for that. And then you have this other thing, internal BI tool.

On one hand, I think if I went the marketing route, People would just be, I think people in my network, this goes back to, is it worth having a social media following? My people would be so excited if I put AI on top of your Google Analytics. They would be so excited. That is one direction. And people have asked me for that. And then you have this other thing, internal BI tool.

And honestly, like, I don't really know. I am just taking my best guess. And my best guess is that One company in particular that has approached me about the internal BI tools, like a pretty big company. And I realize like there is a demand for this inside big, bigger, like established businesses on the BI side. And that's a customer that would probably pay a premium price for it.

And honestly, like, I don't really know. I am just taking my best guess. And my best guess is that One company in particular that has approached me about the internal BI tools, like a pretty big company. And I realize like there is a demand for this inside big, bigger, like established businesses on the BI side. And that's a customer that would probably pay a premium price for it.

Whereas marketing data, marketers have a lot of money, but I also think they have so many tools. so many tools at their disposal already. And they probably already kind of sort of understand Google Analytics. So I don't know if that AI on top of Google Analytics is as valuable. So that's why I'm going BI tools.

Whereas marketing data, marketers have a lot of money, but I also think they have so many tools. so many tools at their disposal already. And they probably already kind of sort of understand Google Analytics. So I don't know if that AI on top of Google Analytics is as valuable. So that's why I'm going BI tools.

But I think this is like a false, like there could be a false demand signal if I launched the Google Analytics thing, because my people would be so excited. So that's why I'm really torn on the decision, to be honest with you. Like, I think I could go either way.

But I think this is like a false, like there could be a false demand signal if I launched the Google Analytics thing, because my people would be so excited. So that's why I'm really torn on the decision, to be honest with you. Like, I think I could go either way.

Fine. It's more just like, I'm still in the phase where I don't know if this is going to

Fine. It's more just like, I'm still in the phase where I don't know if this is going to

No, but it is like like talking about it. I'm like, all of the things I said are true. And I do feel good about it. But also, man, I guess it's just we've been recording this podcast for so long. And it's like, what do I have to show for it?

No, but it is like like talking about it. I'm like, all of the things I said are true. And I do feel good about it. But also, man, I guess it's just we've been recording this podcast for so long. And it's like, what do I have to show for it?

right like i've been doing this for so long it feels like and it's like man here i am again not making any money it's just a little it's fine but um you know it's just a little like oh you'd think after doing this for a year i'd be a little further along

right like i've been doing this for so long it feels like and it's like man here i am again not making any money it's just a little it's fine but um you know it's just a little like oh you'd think after doing this for a year i'd be a little further along

Because I'm just naturally energetic and enthusiastic and optimistic, right? I was projected by, oh my gosh, don't you love this? And they were like, yeah, I guess so.

Because I'm just naturally energetic and enthusiastic and optimistic, right? I was projected by, oh my gosh, don't you love this? And they were like, yeah, I guess so.

What's interesting is you hear so much about how important it is to do customer interviews, but if those are not focused, then it can be hard for those interviews to lead you in the right direction. This is probably our third round, and I've probably talked to 20 people since I spoke with you last.

What's interesting is you hear so much about how important it is to do customer interviews, but if those are not focused, then it can be hard for those interviews to lead you in the right direction. This is probably our third round, and I've probably talked to 20 people since I spoke with you last.

As we refine our vision for what this product should be, what we learned was there's even higher value for our customers' customers to get their data. Our customers' customers need to build their own reports. These companies are constantly being asked for custom reports from their customers. And so that to us means embedding in your application.

As we refine our vision for what this product should be, what we learned was there's even higher value for our customers' customers to get their data. Our customers' customers need to build their own reports. These companies are constantly being asked for custom reports from their customers. And so that to us means embedding in your application.