Corey Wrinn
speaker
719 appearances
1 recordings
1 series
first heard Jun 2026
last heard 26 Jun
Corey Wrinn’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.
Appearances
Again, if you asked me two years ago
This wasn't on my radar.
AI exists in some capacity, but I would have said focus on Google reviews, build up that organic, you know, knowledge base, making sure that your consumers are sharing their experience elsewhere.
That's still important to a certain extent.
But the AI discoverability piece is going to be more and more important.
Right.
It's just going to shift.
Like my my guess is if we run this research at the end of this year, it's now May, if we run this at the end of the year, that number's going to be closer to 20%.
It's probably going to go up higher the following year.
And, you know, those traditional tactics are going to kind of have to go away.
I said a few minutes ago, it's like if you do nothing, you'll probably survive.
And that's still true.
Right.
If you do nothing, you'll probably still be there, but you're not really going to grow, you're not really going to innovate, you're not really going to perhaps better the experience for your customers and members.
And you know, what we've found in talking to our clients, but also in our own research, is like you can only control so much, right?
You control your website, you control what's there, you know, kind of the the back end of the metadata to make sure it's being pulled up by
AI, make sure it's formatted in the right way.
But then there's a whole other piece of trust and verification.
And Google especially is looking for kind of what are people saying about you outside of what you own?
Yeah.
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