Cory Doctorow

Obviously, that was a lie.

We spy on them from asshole to appetite.

And if you give us a remarkably small amount of money, we will target ads to them with exquisite fidelity.

And because we're such dedicated craftspeople, we've got this whole building full of anti-fraud engineers who are going to make sure that when you give us a dollar to show an ad to a kind of user, we're going to stuff that ad in that user's face.

And then he goes to the publishers and he says, do you remember we told these suckers we were only going to show them the things they asked to see?

Also a lie.

Take stuff from your website, put it on my website, add a link to the bottom.

We'll cram it into the eyeballs of people who never asked to see it.

Some of them will click the link, free traffic.

So they pile in, they get locked in too.

They become dependent on us.

And then in stage three of enshitification.

Us being Facebook.

Yeah, no, on us, the users.

Oh, okay.

Right?

So we're locked to each other.

The businesses are locked to us.

Now, stage three, they make things worse for the business customers, too.

Ad targeting fidelity goes way down.