Craig Wilkinson

speaker

11,882 appearances 14 recordings 1 series first heard Mar 2026 last heard 1 Jul

Craig Wilkinson’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 14 in all, peaking in Apr 2026 with 5.

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We're going to get another van on the road.

We're going to get an office.

We're gonna get a lock up.

What are what are all the stepping stones that you've got to uh take as a team to achieve that vision?

Foundation number three is what we call culture.

And what I mean by this is the business owner sets the culture and the tone within the business.

And

Years ago, I used to have a negative culture in my business.

Why?

Because

I were always under pressure.

I'd got cash flow problems.

I couldn't write fight right staff.

I didn't know the numbers in my business.

I didn't have any systems in place.

I didn't work on my mindset.

So all this lot turned me into an angry, an angry man, a bitter, angry, negative man.

And because I were in my business, all that lot rubbed off on my team.

So when it rubbed off on their team, all of a sudden I create this culture of negativity.

Moaning, groaning, bitching, whining, complaining about customers, complaining and moaning about this.

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