Craig Wilkinson
speaker
11,882 appearances
14 recordings
1 series
first heard Mar 2026
last heard 1 Jul
Craig Wilkinson’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 14 in all, peaking in Apr 2026 with 5.
Appearances
Before we ever focused on with things like marketing,
And we brought the leads in, that's fantastic.
But if you haven't got, let's say, the systems and the automation sat behind the scenes looking after all these leads coming in, i.e., a sales pipeline that's all automated, and you've not got all your marketing strategy automated, then clearly you're going to be doing a lot of this manually.
So you're going to end up staying up till daft o'clock at night doing your paperwork and
Your invoicing and your pricing and all that lot.
And we need to get you off the tools.
We need to stop you from working stupid hours.
So we can't just focus on marketing to get the leads.
We've got to focus on systems as well as marketing to make sure that when the marketing's working, the systems in the business take care of all the running of the business.
Therefore, you're not having to stay out till midnight doing all the paperwork.
Are you with me?
So this is why I'm saying there are seven areas.
Now let me walk you through first of all what each one of these seven areas are.
And these are in no particular order of how you need to structure your business.
What I want you to do is, I want you to write down these seven areas and then look at each one and say, right, I can't start on them all today.
I can only start on one of these seven areas.
And the area that you're going to start on is the one that you're the weakest in.
For example, if you're really great at marketing and you're bringing enough leads in now, fantastic.
You won't focus on that.
You'd focus on one of the other areas that you know you need to improve on.
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