Dale Beaumont

And I'd find 15 like of the best people in a particular field.

I interviewed them all, collate all their ideas and put them together in a book.

This is kind of, again,

you know, before the days of podcast interviews, I had to do it all the, you know, the recording way and transcribe them all and put them all into a book.

But we published 15 of those books, promoted them really well.

All self-published, all self-published.

And yeah, to sell, you know, that amount of books, 250,000 all self-published was good.

And if you want to know the revenues, we did about $1.5 million in terms of book sales within the two and a half years.

Yeah, that was started in 2007, 2008, 2009.

So I would have been, you know, in my sort of like 27, 28 years of age.

And that was kind of like one of my, you know, successful kind of ventures.

So when you're doing more than about 5,000 copies, the price of it comes way down.

If you're doing like a hundred, they might be like $10 a piece.

But if you're doing more than 5,000, they end up being less than $2 per book.

So if you're printing, say, $5,000, it's about sort of $10,000.

Now, one of the things that I did very, very successfully was to actually pre-sell my book before I actually had to cover the print bill.

And the way that I actually did that is by pre-selling the books to the people that were in the books.

So many of them went on to buy 1,000 copies.

And then what I also did as well is I did a number of different partnerships with various

companies and associations and non-for-profit groups and accelerators and any kind of organization that was around that particular topic.