Dale Beaumont

And they would pre-purchase certain books at a big discount.

Yeah, so when I did 15 books, the first four books, there was no kind of requirement to purchase any copies.

I literally found the best people that I could and did all the interviews collateral material.

And just before I went to to to actually publish them, I then sent them all like a proposal and basically said, hey, I'm going to print

This is your one and only chance to get them at a massive discount and probably a half of them actually purchased copies of the books.

So once I then had the first four out, I had credibility and then I was having people approach me saying, hey, when's your next book?

I want to be in it.

So what I then did is I raised the bar and I said, well, if you want to be in my next book, then you have to commit to purchasing a thousand copies.

And I was able to fill up the next 11 books that way by having people actually commit to purchasing a certain number of copies that guaranteed that we would be printing at least 20,000 copies per book.

And then we went on to sell another five to 10,000 through bookshops.

name one person that actually, that had purchased large amounts of books or?

Yeah, so there's Brad Sugars, Tim Penman, these are all kind of successful entrepreneurs in Australia.

Just wanted some examples.

That's fine.

There's about 214 different people that we interviewed.

So yeah, you can just check them on any of the book covers.

That's great.

yeah so i started a company called business blueprint and how it sort of started was that uh having been in business you know for eight or nine years up until that particular point i started to see this shift the digital revolution had kind of started um that google was now the kind of main way main way to market you know yellow pages was kind of dying uh this thing called facebook had just popped up um you know youtube was just purchased for you know over a billion dollars by google

And business owners were kind of feeling that everything's changing.

And they had no idea what to kind of do about this shift.