Dalvin Brown

speaker

364 appearances 7 recordings 1 series first heard May 2024 last heard Nov 2024

Dalvin Brown’s voice in public audio — every appearance, attributed to the second.

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WSJ Your Money Briefing · How Consumers Are Saving Money Building Their Own Streaming Bundles · 31 May 2024 podcast

You have ESPN, Fox, and Warner Brothers working on a sports streaming platform that's coming very soon. voice-verified

And for years, Amazon Prime has been bundled in with some of Amazon's other services. voice-verified

So yeah, it's pretty widespread at this point for companies to be bundling their streaming options. voice-verified

Analysts have described this to me as a pretty delicate situation where a streaming service wants to pair offerings that are complementary voice-verified

And the whole idea behind it is to enhance the value for viewers without cannibalizing their own offerings. voice-verified

The hope for these companies is that by pairing with similar companies, they're still able to tap into a segment of viewership or consumers that they otherwise couldn't. voice-verified

So perhaps older viewers, younger viewers, and also it's just a big retention play. voice-verified

You know, they want to keep you stuck with their service. voice-verified

And if that means, you know, working with a competition, then it looks like they're willing to do it. voice-verified

There is some psychology here. voice-verified

So I spoke to some psychologists who told me that once you bundle a price for something, it makes it more appealing for consumers. voice-verified

They say, we don't like watching the price go up when we're riding in a taxi. voice-verified

You don't want to pay for sushi by the individual piece. voice-verified

You want to get the whole lot. voice-verified

And so somehow by getting more of these services, it eliminates you knowing exactly how much they're worth and how much you're paying. voice-verified

And so suddenly you feel like you have a deal. voice-verified

even if you don't always have one. voice-verified

In many cases, the cost of a bundle certainly beats buying the services separately. voice-verified

Bundles often come with a discount that makes the combined price lower than the sum of the individual subscriptions. voice-verified

And this discount incentivizes consumers to opt into the bundle. voice-verified

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