Damien Jordan

Thanks so much.

Sounds great.

Shall I tell you the story about how that interview came about?

Go for it.

So basically, Google asked me to go into the YouTube kind of headquarters in London and talk to government departments, the communication side, about why they should engage more with long-form content.

And Ofgem were in there, one of the social media people, because they tend to focus on the short-form stuff.

And I said...

I think it would be really good if you got some civil servants, not politicians, some people that actually really know the topic to come onto the podcast and talk about issues in detail that people want questions answering.

And that was the first of those because the energy regulator were more forthcoming than everybody else.

I think it was really cool to get like a slice peek behind the curtain because we all think, why can't you just do it like this?

Why is it so expensive?

Why can't it be simpler?

And like actually asking the questions and seeing it from the other side and seeing how the energy companies make money and all these things and different standing charges.

It was really interesting.

Eye-opening.

Yeah, I found that kind of...

If so, maybe around bills by 2050.

I didn't find that very encouraging.

Didn't like that.

It sounded basically like, oh, your bills are going to be higher.