Dan Fleyshman

I don't think people understand.

There is not a retail store in the country.

Liquor store, convenience store, random store in the middle of Alabama that doesn't sell these Colgate, Crest, Procter & Gamble type brands.

You were fighting with them.

How?

How were you taking this market share?

That's deep.

When you walk into a retail chain and you look them in the face and say, buy Snow Teeth Lighting, buy Snow Oral Care, we are going to take market share from the brands you've been buying for decades, if not 10, 30, 40, 50 years.

Hey, I'm Josh Snow.

Here's my oral care household name chain store.

Buy my products and take away some of their space and give it to me.

How do you tell them to get rid of that shelf space and give it to you?

What does that meeting look like?

Most people don't get the meeting, but you've done it over and over and over.

No, of course not.

Those guys fought Floyd Mayweather, Mike Tyson, like some of the household name fighters.

So when someone walks down the aisle, a mother and her two kids or a wealthy family or someone, they're just walking down the aisle and they're walking by their normal Colgate crest, et cetera.

What do you think makes it stand out when they see your brand?

The packaging?

The name?