Dan Greenberg
speaker
198 appearances
2 recordings
2 series
first heard May 2018
last heard 9 May
Dan Greenberg’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in May 2026 with 1.
Appearances
As a result of that, then they pay us a rev share on revenue earned through that programmatic ecosystem.
We go out to market and we activate demand.
both through direct sales, but also through content marketing and relationships and just events.
Our job in the ecosystem is to breathe life into this new ecosystem.
This type of advertising is new.
It's not new as of yesterday, but it's new in the course of time.
Advertising that's
been predicated on interruption, has been the baseline forever.
So forever up until maybe 10 years ago, advertising, especially digital advertising, was kind of the clockwork orange, hold your eyes open, force you to watch this ad whether you like it or not.
And the new normal doesn't start from that premise.
The new normal starts from the premise of I'm going to earn attention.
And if I have to earn attention, my creative strategy changes, my media strategy changes, my marketing and targeting strategy changes, like the whole thing changes.
So our job, to your question, is to activate demand in the market, both with the media buyers, with the advertisers and marketers, with the product marketers, with the PR firms and the creative agencies and kind of everyone in between.
And we didn't introduce James, but part of James' job is to help do that too.
Yes.
Yeah, that's correct.
So really like making a market.
We invented- Yeah, Dan, sorry.
The SaaS model we've tried in the CPM.
So in advertising land, a CPM is like cost per thousand impressions.
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