Dan Greenberg
speaker
198 appearances
2 recordings
2 series
first heard May 2018
last heard 9 May
Dan Greenberg’s voice in public audio — every appearance, attributed to the second.
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Appearances
So starting in 2008, uh, the quick story, hell of a year to launch a company.
Well, I mean, it's, it set us up in a nice way and that we were insulated from this whole concept of, you know, the
the crash at the time, because we started in it.
So that was just the normal for us was building a business, not just a feature company and not just to flip it, but like from the very beginning, it was let's build a sustainable, viable, long-term business.
Sure.
Uh, so the couple of years before this company, I was doing research at Stanford in a lab.
They call it a persuasive technology lab.
where if anybody listening is really interested in the intersection of computer science, behavior design, and computer-human interaction, there's this lab in the corner of Stanford campus that's put out some really interesting stuff, but I think doesn't get the credit it deserves in terms of
It's impactfulness on the web.
But it's all about designing for behavior change, using computers, not humans, to trigger that behavior change.
Many years of research has been about human-to-human persuasion.
Cialdini's Influence was the iconic book on this topic.
But it was always about human-to-human.
How does a human persuade another human to do something?
And so the research I was doing in this lab was, how do you replace one of those humans with a computer and use a computer to trigger behavior change?
So long story of what we discovered and what came out of it, and that's a whole different topic.
The guy who runs the lab, his name is BJ Fogg.
He was a mentor to me, continues to be a friend, really interesting dude.
But one of the insights that came out of it was that
You can design for behavior change at scale.
Showing 61–80 of 198 · page 4 of 10
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