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Dan Harlacher

πŸ‘€ Speaker
626 total appearances

Appearances Over Time

Podcast Appearances

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

And I said to every vendor, including, I started meeting with Rick regularly, is hold us accountable.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

If our booking rate's not what it should be in a certain market, if our face-to-face conversion rate, if our cancellation rate's too high, if the opportunity job average, which is average ticket, I need the right people in the leadership team in that market and my VPs to know that this isn't going to work unless we increase performance.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

Now, my booking rate's pretty consistent across the board,

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

cancellation rate goes up, that's a bad thing.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

But then I need to convert those and that's going to bring down the comp and it's going to increase the return on ad investment.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

So, you know, for me, you guys have helped out a lot.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

I mean, Rick said, let's pull 10 zones from this market.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

Let's put some double, I don't know, what do you guys call it?

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

One of your

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

The two-panel flyer, the larger insert.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

And everything he said was spot on.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

And then I have a meeting with the area manager of four markets in particular.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

And I said, if you do not start training more and get this figured out, this is not going to work for you.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

But it's working in the other 31 markets.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

And it's crazy.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

And if we're focusing on the numbers and we're driving the metrics...

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

And we're making the changes.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

And we're partnered correctly.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

And I've been doing this for 19 years, Dan.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

I mean, I've never stopped.