Dan Henry

That's what they're actually saying in their head.

They're not saying, why are you different?

So I need to find out what that thing is.

So I would say, okay, I want to be able to tell you that.

Have you worked with some other companies before?

I can tell you how we're different than them.

And then they'll say, oh yeah, you know, I worked with this company or I did this or I did that.

I said, okay, well, is there a particular thing that happened with that company that you didn't like?

And they'll say, yeah, when this happened, they didn't do this or whatever.

Gotcha.

And do you think if that did not happen or it went a different way, you would have got the result you were looking for?

Well, yeah.

I said, great.

So now you have the information.

So now you can say, well,

here's how we're different.

That particular thing you said, it won't happen with our company because of this.

So does that make you feel more comfortable?

So one time somebody said to me, we had a call, I had a mastermind that was like $50,000, right?

And it was like a high-end entrepreneur mastermind.