Dan Henry

So generally, when someone buys something, it's either or.

I'll tell you, I've had people come on

and buys business consulting from me.

And sometimes they say, I just want to buy a Lamborghini.

I want to be a big dog.

I want to be amazing.

And other people will say, I want to make my mom proud.

I want to buy my mom a house.

I've been promising my wife for five years that we're going to get a bigger home.

We have a two bedroom house.

We have three kids.

She's burnt out.

She's overworked.

She wants a bigger house and I keep telling her I'm gonna do it.

And man, I just want this business to work so that I can get her the house.

That's not status, that's love.

Now, maybe he is also, you can do it for both as well, but the primary motivator, the primary driver, that's what you gotta find out on the call.

What is the primary driver?

Because the primary driver, that's the thing that's most important to them in the world.

And when you can show them it's most important to them and you can get them to say how important it is,