Dan Lawrence

but the execution is always suboptimal.

So I think having a very clear system and a system and an environment that enables someone to make a change is vitally important.

So, you know, if all your friends are going to the pub and you are the, well, the bar, sorry, I should say in America, and four of your friends are, you're going to be that fifth friend.

So maybe you need to have a bit of an environment audit to see really what you're looking to achieve.

And is that environment aligned with the longer term goal of keeping you on track if you're looking to make a change?

Yeah.

Shaping the identity is fundamental, leaning into the person that you wish to become even before you're there yet.

So identifying one, what your goal is, and two, what the identity of that individual of who you wish to become embodies.

So if, for example, we've got a guy on our program, Nathan, he was a CEO of a pretty big company in the UK, a nationwide CEO, if you like.

But he wanted to become a global international CEO.

So we took a step back.

We sat with it and said, okay, well, what does that person look like?

What traits do they embody?

What do they wear?

How do they carry themselves?

How do they posture?

How do they communicate?

We went even as granular as this, Charles.

Where do they stay?

He lived up north.