Dan Levy

I think what Jonathan is so brilliant at is knowing what people

I don't want to say knowing what people want, but it's knowing what people will want.

Because he's never in the moment.

He's always a footstep or a couple of footsteps ahead of the moment.

And there's a sense of play and a sense of humor, I think,

What I love about Jonathan as a person and as a kind of creative is that he has a sense of humor about it all.

He's an incredibly serious person when it comes to the work, but the work has play.

And I think with Loewe, we were having dinner and we were kind of discussing collaborating in some kind of way.

And he was telling me what in an ideal world, what they would wanna do.

It would be a kind of short film that would help audiences

or help culture understand the pronunciation better.

And I pitched him the spelling bee idea over the dinner.

And it was like two weeks later, I got a call saying, we're going to do it.

So good.

Let's write it.

Let's put it together.

And we didn't end up making it for quite some time after.

But again, for a designer like that to trust the vision...

and to see the value in it is so great because fashion can be incredibly serious.

And I think what worked about that short film, I call it a short film, elongated advertisement, was that it was funny.