Dana Auslander
speaker
558 appearances
1 recordings
1 series
first heard May 2026
last heard 4 May
Dana Auslander’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in May 2026 with 1.
Appearances
You can't just walk into a store and buy a Birkenau or Kelly.
You have to have a spent history of about 25 to 50,000 a year on other Hermes goods to be able to even be eligible for a Birkenau or Kelly.
And then at that point, you can maybe get a leather appointment.
And even if you get the leather appointment, you're probably not gonna get the bag that you want.
It really depends on what your sales associate wants you to have.
It's manufactured scarcity, but it works.
And the hype around it has only grown.
I think the secondary market and really the invention of the RealReal back in 2012 was when all of it became sort of digital.
You had Amazon and eBay obviously get into resale markets.
an auction well before, but it wasn't for luxury goods.
And the real world was really the first time that luxury secondary market picked up.
And since then, you've had Rebag, you've had what goes around comes around, you've had all these resellers hyping up Hermes without any kind of feedback from Hermes.
And you know, Hermes just kind of stays away from all the resellers.
And
And the hype has just gotten crazy.
And you have TikTok and Instagram.
You have solopreneurs who just have fan accounts and are selling bags all day long.
So the ecosystem around it has made the demand skyrocket.
But 60 days to get a double-digit return is insane.
Well, for us, that's what's important because we are a fund.
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