Daniel Goldberg
speaker
111 appearances
1 recordings
1 series
first heard Jan 2026
last heard 12 Jan
Daniel Goldberg’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jan 2026 with 1.
Appearances
Thank you, Carly, for having me.
Yeah, so I'm the, as you mentioned, the Senior Vice President of Sales and Growth at United Musculoskeletal Partners.
UMP has practices in Atlanta, Denver, and Dallas.
My job is to grow new patient volume and improve access for patients.
I've been in the orthopedic and spine practice marketing space for about 15 years.
total.
So that was with another MSO prior to UMP.
And then my own independent marketing agency that represented about 1000 orthopedic and spine surgeons across the country from about 2000 2009 to 2019.
Yeah, I think the top priority for us is reducing friction across the patient journey.
So a lot of times care is disjointed.
Patients will go to one group or one set of providers for specific issues.
They'll go to a hospital-based provider group for oncology or cardiology or OB.
They'll go to an independent primary care provider group.
or independent orthopedic specialist for those needs.
But again, that creates friction.
For us, we focus on convenience and access.
For musculoskeletal patients, they need to be able to receive care on their schedule and they really don't wanna wait days or weeks to see a specialist.
know this is especially true with orthopedic conditions because they often cause chronic pain that interrupts activities of daily living working sleeping taking care of their children you know for these reasons that patients want to be seen as quickly as possible so they can return to their active lifestyles as quickly as possible waiting two three four weeks to see a specialist doesn't really provide them that opportunity
So at UMP, our focus is on access, but that's just more than just having multiple locations in each market.
It means online scheduling adoption, call handling, follow-ups, everything that really goes into the first patient call to their post-op care.
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