Daniel Goldberg
speaker
111 appearances
1 recordings
1 series
first heard Jan 2026
last heard 12 Jan
Daniel Goldberg’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jan 2026 with 1.
Appearances
So that's the number one priority.
The second priority for this year is really focusing on embracing AI.
You know, patients are increasingly getting care recommendations from AI answers, not just Google search results.
About 50% of consumers now use AI for search and AI generated overviews now appear in about 60% of search results.
So what that means is growth from an orthopedic practice standpoint needs to allow for AI to
read and interpret your website and your content and understand that it's
trustworthy and structured so that when a patient asks AI or sees an AI search result for who should I see for knee pain, that means your practice is showing up in those AI generated search results.
You know, what is now known as AIEO, which is search engine optimization or SEO for AI, helps prioritize those clinical expectations, local credibility, and patient friendly content so that you appear in those searches, but that means
Sort of shifting your strategy away from just traditional SEO that was based on keywords and now focusing more on intent.
So that's one way we're using AI.
Another is to use AI to discover new audiences across social media channels, streaming TV and other platforms.
Now we know that not every patient seeks care at the first onset of their knee, back or shoulder pain.
Their research and discovery journey may span the course of weeks or even months.
We use AI tools and those signals to allow us to build audiences of patients that are likely to be in need of MSK care
And then we proactively get our message in front of those patients so that when the patient does decide to seek care a week or a month from now, it's with one of our practices because we've already built trust and authority with that patient by touching them across multiple touch points.
So that's, again, search, social media, print, linear and streaming TV, all the different touch points that allow us to get in front of that patient and display our message to them.
That's what we're really focused on leveraging AI to help us do.
Yeah, there are several agentic AI tools that can handle things like scheduling or rescheduling when a patient calls so that they don't have to wait on hold to speak to someone in the contact center to reschedule an appointment or get directions.
So there is an opportunity for agentic AI to help with that.
The key is how much do you want the AI tool to do?
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