Danielle Snelling

So we know that loss under the age of 25, for example, we know that that can cause

social isolation, loneliness, it can significantly disrupt and impact a daughter's sense of identity.

So forming that identity and maintaining that identity.

And then we know that mother loss later on in life as an adult also poses significant challenges as well because there's a greater adjustment issue at play.

Mothers and daughters have this unique special bond and we know through research also that the same sex or same gender parent-child relationship is so powerful and profound and unique and we know also that daughters tend to gravitate towards their mums more so as we get older in life we look to you know familiarise ourselves with her and be like her in many cases and

Whereas sons look to differentiate from their mums as they get older.

As women, we experience wonderful milestones in life that we often share with our mums.

And when that's taken from us, those milestones are incredibly bittersweet.

So, you know, when we have children or when we go wedding dress shopping or when we get married,

They're all things that we share with our mum and it is significant for sons too, but we just know that there's something so special about that relationship as we grow older that just makes life so hard to be without her.

Look, I think it's a great start.

I mean, we have to start somewhere and offering, you know, the opportunity or the option to opt out of those emails is a great way to begin, you know, having better conversations or holding space for those people.

But again, we've heard from...

so many that opt out is fantastic, but then it's kind of go over there and we'll forget about you until this time is over and then we'll bring you back in.

Instead, we really want to encourage everyone to be having conversations.

We want Mother's Day to be a day to celebrate all mums, including those who have died.

And it's not only those significant times of year that are really hard, it's also the everyday.

So disenfranchised grief does make grief in general really all the more difficult.

People need to lean into conversations and push past that discomfort, you know, ask about their mum or allow them the opportunity to talk without thinking they're a bit weird or a bit strange because mum died two years ago and you should be over it.

I mean...